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Capcom's Business Model

Single Content Multiple Usage

Capcom's strength lies in advanced development capabilities that create high-quality original content, which up to now has included "Resident Evil", "Street Fighter", "Monster Hunter" and a variety of other popular titles. Recognized throughout the world, this intellectual capital is regularly used to develop and sell a variety of products. All of Capcom's content is produced in-house and deployed across multiple game platforms and media using the Single Content Multiple Usage strategy, enabling full utilization that maximizes corporate value.

Million-seller total 65 title

New Title Production Flow

  • Planning

    Projects are started after a two-step approval process. Once concepts and plans are refined, the project is approved for trial by management before full development.

  • Development

    Necessary tasks are allocated, including the creation of a proprietary development engine and arrangement of planners, designers, programmers and sound creators. Efforts are made to improve quality and ensure development efficiency.

  • Quality Assurance

    Checks are conducted from the user's perspective by a team comprising several hundred people. This involves not only a bug check, but also verification of game quality and ease of game play.

  • Sales and Promotion

    Online promotions and user events conducted to ensure the game world is always top of mind.


Popular Capcom content

Single Content Multiple Usage

Popular Capcom content


Game multi-platform development   New users increase as online content grows

Net sales in the fiscal year ended March 31, 2015   45.3 billion yen

  • Home video games
  • PC Online
  • Digital download contents
  • Mobile contents


Multimedia development of content  Multimedia deployment accelerates as users increase

Net sales in the fiscal year ended March 31, 2015   18.8 billion yen

  • Movies: Hollywood movies, animated movies, CG movies
  • Arcade game machines: Video games, Pachinko and Pachislo
  • Publishing: Strategy books, illustrated compilations, comics
  • Arcade Operations: Shopping centers, large-scale facilities
  • Events: Concerts, theatrical productions
  • Character merchandising: Figures, T-shirts, Food, etc.
Fiscal year ended March 31, 2015 Net Sales total 64.2 billion yen Arrow

Strategy and Capital(Growth Strategy 1)(Growth Strategy 2)

Main Capital Support for Capcom's Business

Financial Capital

Funds procured from stock markets and financial institutions and funds generated from business activities

Fund procurement (Shareholders' equity/commitment lines)
Creation of net cash (Net sales/operating income/net income/ROE)
Alllocation/reinvestment (Dividends/payout ratio/capital investment/ development investment)

Production Capital

Buildings and equipment that underpin business activities; the social infrastructure required for business

Hardware manufacturer's game consoles
Smartphones and PCs Game platform expansion in line with adoption of high-performance devices
Cutting-edge development environment (capital investment) Construction of a new development base containing the latest equipment

Intellectual Capital

Software and branding used to create value

Number of million-seller titles Using cumulative total of 65 million-seller titles to create series
Content brand power Multimedia deployment of popular content (Single Content Multiple Usage)

Human Capital

The human skills, experience, drive and governance structures required to create value

Developers Promoting internal development through aggressive recruitment and cultivation of human resources
Proprietary development structure Enhanced development efficiency via increased employee utilization rates Creation of an environment where “staff can concentrate on development”
Promoting employee diversity Global utilization of the skills of women and foreigners

Society-Related Capital

Relationships, trust and mutual benefits with main stakeholders

Assessments from game users Recognition from Japan Game Awards, etc.
Membership in game industry associations
Relationships with a variety of stakeholders Educational support and other social responsibility activities Collaborations with local municipalities and other public institutions
Business partners Make use of one another's strengths to create new product value

Nature Capital

Environmental resources necessary for business activities

Energy conservation Reduce CO2 emissions, reduce energy consumption
Reducing waste and conserving resources Amusement equipment parts recycling Resources conservation through game digitization
DOWNLOAD Capcom's Value Creation Activities (PDF:2.52MB/14 pages)


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