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IR Top Page > Developer Interview 2011 > vol06.Masachika Kawata
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Developer Interview 2011

06. Masachika Kawata / Producer, Development Strategy and Support Consumer Games Development

Full lineup of titles and aggressive multi-media expansion - Harnessing the appeal of contents to build a community

- Resident Evil celebrated its fifteenth anniversary this year in 2011. Do you have anything special lined up?
In June 2011 we released "Resident Evil: The Mercenaries 3D" for the Nintendo 3DS. We'll continue rolling out new titles in 2012 with "Resident Evil: Revelations" for the Nintendo 3DS in January, followed by "Resident Evil: Operation Raccoon City" for the PlayStation3 and Xbox 360 in March.
- It's kind of rare to have so many titles from the same series released in such close succession.
Constantly turning out new titles for Resident Evil is definitely a lot of work because it's one of Capcom's most widely recognized series. But the fifteenth anniversary is something special, so we worked hard to put out new titles and really hype up the series through media announcements.
For instance, we‘ve launched marketing projects featuring toy figures and clothing apparel. In June 2011, we released "Resident Evil: Outbreak Survive", our first social game for GREE, and it's doing well. In addition, we also established an official Resident Evil fan club called "Club 96" to distribute information via Twitter and other social media.
- You seem to be taking full advantage of a wide range of media and delivering the information essential to cultivating a fan community.
Yes we are. In addition to our offices in Japan, we're also coordinating activities with our branch offices in other countries to transmit information worldwide. Our aim is to efficiently boost the recognition of our brand.
- You guys overcame quite a bit to deliver a title that is eagerly awaited by fans around the world. Any last words?
"Resident Evil: Operation Raccoon City" is a game with a great story and a polished gameplay system, the perfect representation of Capcom's drive to create something new. I hope all the fans out there have a blast with this new title and enjoy the fusion of Capcom's "brand strength" and North American development prowess.
Back to Developer Interview 2011 Top Page
  1. 08.Katsuhiko Ichii
  2. 07.Masaru Ijuin
  3. 06.Masachika Kawata
  4. 05.Hiroyuki Kobayashi
  5. 04.Yoshinori Ono
  6. 03.Yoichi Egawa
  7. 02.Manabu Seko
  8. 01.Takeshi Tezuka

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