For a number of years, the internet has driven innovation within the video game industry; amidst this change, we at Capcom have also been promoting our digital strategy.
In terms of distribution, by shifting from physical to downloads, our ratio of digital sales has increased, contributing to the profitability of our Consumer business.
In addition to this, improving the quality of our games by exploring the needs of our market and communicating with our customers is important to our digital strategy. It is essential that we listen to each individual user in as much as possible, gauge their reception of our products even after launch and earnestly contend with any issues that we are able. Even if, for example, there are certain points of view we are unable to accommodate, we are committed to maintaining close-knit communication with our users while conveying our intentions so that we can reach an understanding. This is the customer-driven product development and sales we aim to further.
By thoroughly implementing this digital strategy not only in our Consumer business, but also throughout our company, we will endeavor to improve both our product quality and the Capcom brand.
We ask for the continued guidance and support of our stakeholders as we move forward.
February 1, 2018
President and Chief Operating Officer (COO)