IR Top Page > Management Objectives > CEO's Message

The past year was a period of numerous momentous events, notably the Great East Japan Earthquake and the European debt crisis.
I want to make 2012, the year of the dragon, a year in which Capcom builds on the benefits of our structural reforms to advance with the power of an ascending dragon.
The year 2000, which was the previous year of the dragon, was a pivotal time in Capcom’s development that included listing our shares on the first section of the Tokyo Stock Exchange. Our goal for 2024, the next year of the dragon, is to position Capcom as the leader in the digital entertainment content sector. Skill in developing content is only one aspect of becoming number one. I want Capcom to become a company that creates the best global content in the world by leveraging comprehensive strengths that also include marketing, sales, management and other areas.
The next 12 years will most likely be a period of even greater uncertainty. Nevertheless, in the game content industry, it is now possible to redefine the entire market by coming up with "the next idea". In other words, companies that work hard and creative thinking will always have the potential to grow. Capcom views this period of dramatic changes as time of many opportunities. To capitalize on these opportunities, we will build an even more powerful organization and upgrade programs for developing the skills of employees. We are determined to continue making steady progress toward our goal of being the winner in this challenging age of change.
One of my personal mottos is "invariability and variability". Over a period of many years, people tend to forget the basics and the spirit they had when they began a job or other task. I think that people shine the brightest when they are working harder than anyone else in order to pursue a big dream. Remaining number one requires constantly working even harder than before. But people often compromise instead because they do not want to repeat the difficulties they experienced at first to become number one. We must resolutely refuse to give in to this mindset by embracing the spirit of "invariability and variability" in order to move forward step by step. At Capcom, we will continue to advance by planting our feet firmly on the ground and drawing on two mindsets: an unchanging spirit and a spirit that grows and evolves along with changes in our operating environment.
I ask all stakeholders for your support as Capcom makes more progress in 2012 to continue providing people worldwide with new forms of entertainment and values.
Chairman and Chief Executive Officer (CEO)
Kenzo Tsujimoto

