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CSR Activities (Corporate Social Responsibility)

Environmental CSR Initiatives Nature Capital

Digital Content software development and sales account for more than 70% of Capcom's consolidated net sales, thus our environmental impact is low compared to typical product manufacturers. Our main environmental impact comes from office work and product distribution, areas in which we strive to conserve energy.

New Building Innovations

10% Reduction in CO2 Emissions Throughout the Entire Building

The new "Capcom Technical Center", which began operation in fiscal 2015, utilizes the energy-conserving equipment indicated below. As a result, we expect to reduce CO2 emissions by approximately 10%* throughout the entire building.

Energy-Conserving Effect of New Building Equipment*

  • (1) Exterior thermal insulation: 5% reduction
  • (2) LED lighting: 40% reduction
  • (3) Human/daylight sensors: 20% reduction
  • (4) Air conditioning/heating monitors: 30% reduction

Note: Assumes energy consumption of 100% without introduction of this equipment.

Innovations in Amusement Equipments

Efficient Use of Pachislo Frame Materials

Part of the frame used for the Pachislo machine "Sengoku BASARA 3", released in fiscal 2014, incorporated material from previous frames, employing an assembly method minimizing frame replacement parts.

This enables us to reduce waste materials and conserve resources.

Innovations in Product Distribution

Sharing Distribution Networks with Other Companies in the Same Industry

Sharing distribution networks with other companies in the same industries when shipping products enables the efficient supply of products. As a result, we are able to realize reductions in packing materials, fuel and emissions.

Paperless Instruction Manuals

Older game consoles included a printed instruction manual inside the package, but with current game consoles, manuals are now included as data within the software in an attempt to save paper. This enables us to eliminate approximately 7 million game units' worth of paper shipped annually.

The Social Dimension of CSR Activities Society-Related CapitalHuman Capital

Promoting Employee Diversity

Initiatives Aimed at Improving the Work Environment for Women, Promoting Gender Equality and Proactively Hiring Foreigners

Capcom is currently engaged in initiatives aimed at improving the work environment for women, promoting gender equality and proactively hiring foreigners.

In terms of improving the work environment for women, we introduced systems enabling women to take a leave of absence before/after giving birth, childcare leave and shortened working hours, which are promoted throughout the company. In fiscal 2014, 21 employees utilized the childcare leave system, of which five were men. Utilization rate among women was 100% (in fiscal 2013, 18 employees utilized this system, of which three were men and the utilization rate among women was 100%). The return rate after childcare leave was also high. In fiscal 2014, 17 employees returned to the workplace. Excluding those on vacation, 94.4% returned (in fiscal 2013, 14 employees returned, a return rate of 100%). As a result, in the Japanese game industry, known for being a male-dominated industry, nearly 20% of Capcom's developers are women, and we have 20 female managers (representing 9.7% of managers overall). To further increase the proactive involvement of women, we are considering the addition of a daycare facility to the R&D building in 2016. In recognition of Capcom's efforts toward improving the workplace environment for women, since 2012 we have earned the "Kurumin" mark, the symbol of a "company supporting childcare", from the Ministry of Health, Labor and Welfare.

Ratio of Female Employees and Number of Female Managers (Tabulation range: Non-consolidated basis)

Ratio of Female Employees and Number of Female Managers (Tabulation range: Non-consolidated basis)

"Kurumin" mark

In terms of the proactive employment of foreigners, Capcom is making efforts to strengthen overseas development capabilities including hiring programmers from areas such as Dalian, China. We currently employ 69 foreigners (representing 3.4% of our employees). Going forward, we will create a system for improving motivation in an attempt to increase the ratio of foreign employees, including the support for career advancement and the promotion of foreign managers.

Enhancing Employee Skills

Level-Based and Non-Regular Training

To provide career paths and improve the work environment, Capcom provides the following level-based skills enhancement training opportunities.

Major Training Programs

Corporate Governance and CSR

Action Criteria and Compliance-Related Employee Education

The "Capcom Code of Conduct" calls for "free competition and fair trade", "respect for human rights and individuality and the prohibition of discrimination" and "environmental conservation and protection". To ensure a concrete understanding of these concepts, we created the "Capcom Group Code of Conduct Handbook", which is distributed to all employees and contains illustrated case studies presented in an easily understandable Q&A format.

Capcom Group Code of Conduct Handbook
Capcom Group Code of Conduct Handbook

We also make use of the company intranet to provide "e-learning sessions on legal compliance" and disseminate "personal information protection rules" to all employees.

Action criteria and compliance are the lynchpin of corporate governance and the foundation upon which we fulfill CSR. Capcom will continue to instill this understanding in all its officers and employees.

Ensuring Employee Health

Monthly Health and Safety Committee Meetings

Monthly Health and Safety Committee meetings include the attendance of an employee representative, an observer and a company representative.

At these meetings, the results of hours worked are analyzed in terms of overtime and workload appropriateness, causal factors and improvement policies are discussed and occupational injuries and workplace environment conditions are reported to the committee to promote the creation of a "comfortable working environment".
Attention is also focused on prevalent illnesses and ailments common among game creators, with public health and industrial doctors regularly invited to perform physical exams and reexaminations to ascertain employee health conditions.

These activities have resulted in a steady increase in the number of employees submitting medical certificates for physical examinations and reexaminations each year.

For the Healthy Development of Young People

Compliance with the CERO Rating System and Independent Public Relations Activities

NPO Computer Entertainment Rating Organization (CERO) was created to provide age-appropriate ratings for video games. Capcom complies with the CERO rating system and rules in addition to developing independent public relations activities.

The video game industry voluntarily restricts game content and sales methods to limit access to sexual and violent content for the healthy development of young people. Age ratings on game packaging provides purchasers with information pertaining to the age appropriateness of game content, classified into one of five categories: All ages (category A), 12 years or older (category B), 15 years or older (category C), 17 years or older (category D) and restricted to 18 years or older (category Z). CERO members voluntarily prohibit sales of category Z games to users under 18 years old, with 99.6%* of retailers separating game displays by ratings category and checking purchaser identification to confirm age.

In addition, the latest home video game consoles include a parental control function that enables parents to limit the online purchase and use of certain games according to their ratings.

The industry is making a concerted effort to promote the adoption of this ratings system and improve its efficacy. Capcom has made an effort to promote a greater understanding of this ratings system through detailed explanations in the educational comic "The Secrets of Video Games", which was distributed to elementary schools and libraries across Japan and used during student visits to the company and on-site classes.

* From the results of "The 4th CERO Age-Based Ratings System Field Survey"

Contributing to Regional Developments

Using Popular Games to Attract Customers and Raise Awareness

Capcom also engages in CSR activities using popular content to support regional invigoration activities and improve public safety.

In 2014, Capcom partnered with police departments in Osaka, Kyoto and Hyogo Prefectures, using "Sengoku BASARA" to raise awareness and aid prevention of vehicle-related thefts. The display of 10,000 posters and distribution of 250,000 leaflets improved conditions in Osaka, Japan's car theft capital. Efforts were also made to reduce the incidence of vandalism in Kyoto and Hyogo Prefecture

Characters from this series were also used for regional invigoration and the promotion of tourism in Kofu, Yamanashi Prefecture. To this end, the city of Kofu signed a regional invigoration and inclusion agreement with Capcom. In 2019, Kofu will celebrate 500 years since its founding and plans to hold a variety of events in which Capcom will participate. Furthermore, in 2015, Capcom cosponsored a special exhibit of famous warlord weapons and armor that included an appearance by "Sengoku BASARA" at the Saitama Prefectural Museum of History and Folklore to support cultural and historical awareness.

Image: "500 Years x Sengoku BASARA" poster
"500 Years x Sengoku BASARA" poster

Image: "Vehicle-related theft" damage prevention awareness poster
"Vehicle-related theft" damage prevention awareness poster

Going forward, Capcom will continue using games to contribute to regional invigoration and improved public safety as a good corporate citizen.

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