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IR Top Page > Corporate Social Responsibility > The Social Dimension of CSR Activities
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Corporate Social Responsibility

The Social Dimension of CSR Activities

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Capcom is committed to serving as a responsible and trusted member of society. In addition to continuing to promote employee diversity as and training, we utilize our popular game characters to contribute to community revitalization and crime prevention.

Responsibilities to Customers

For the Healthy Development of Young People

Compliance with the CERO Rating System and Endorsement of Guidelines

Capcom is a compliant member of the Computer Entertainment Rating Organization (CERO), an NPO that provides age-appropriate ratings for video games.

About CERO Ratings

The video game industry voluntarily restricts game content and sales methods to limit access to sexual and violent content for the healthy development of young people. Age ratings on game packaging provides purchasers with information pertaining to the age appropriateness of game content, classified into one of the following five categories in Japan:

All ages (category A), 12 years or older (category B), 15 years or older (category C), 17 years or older (category D), Restricted to 18 years or older (category Z)

CERO members voluntarily prohibit sales of category Z games to users under 18 years old, with 99.6% of retailers separating game displays by ratings category and checking purchaser identification to confirm age.*

Additionally, current home video game consoles include a parental control function that enables parents to limit the online purchase and use of certain games according to their ratings.

* From the results of The 4th CERO Age-Based Ratings System Field Survey.

Guidelines Issued by the Computer Entertainment Suppliers' Association (CESA)

Name of Guidelines Implementation Date
Guidelines for Real Money Trade Measures May 11, 2017
Guidelines for the Protection of Minors January 5, 2017
Operating Guidelines for Random Item Distribution in Network Games April 27, 2016
Guidelines for Advertisements, Etc. in Home Video Game Software Targeting Only Those 18 and Over April 1, 2008
Revised June 20, 2012
Code of Ethics Concerning Computer Entertainment Software, 2nd Revision Revised October 1, 2002

Please refer to CESA's website for the content of each set of guidelines.
https://www.cesa.or.jp/index_e.html

Community Building Support for Senior Citizens

Regular Video Game Arcade Tours

Today, amusement facilities, otherwise known as video game arcades, are becoming increasingly popular among retired senior citizens as spaces for communication with other people. Since 2012, Capcom has held video game arcade tours on long public holidays and Respect-for-the-Aged Day for senior citizens where they can try out coin-operated games and crane games so that more people can make use of such facilities.

In addition, as part of efforts to create arcades where senior citizens can comfortably enjoy themselves, since 2012 Capcom has encouraged arcade staff to get the Service Assistant certification. Currently, 27 staff have received this certification.

Relationship with Regional Communities

Contributions to Regional Revitalization

Utilizing the power of our content to capture the attention of people, Capcom is engaged in the following four regional revitalization activities:

  • 1) Economic promotion which supports the promotion of tourism industries
  • 2) Cultural promotion which supports education concerning local history and culture
  • 3) The improvement of public order through coordination with the police
  • 4) Raising awareness about voting in elections in coordination with the Committee for Election Administration
Activities in 2016

[Kofu city in Yamanashi Prefecture]

In 2016 Capcom provided support for a digital stamp rally in Kofu (Yamanashi Prefecture), a city with which Capcom entered into a Comprehensive Agreement to Promote Vitalization of the Local Economy. The rally used Capcom's characters while utilizing the city's free Wi-Fi, and was part of Capcom's efforts to help achieve regional development by 2019.

Message from a Capcom Stakeholder

Kofu City Hall, Industry Department,
Industrial Development Office,
Sightseeing Section, Manager

Yoshihiko Mochizuki

2019 and 2021 will mark 500 years since the founding of Kofu and 500 years since the birth of Takeda Shingen (a feudal lord of the region in the Sengoku period), and will provide golden opportunities for Kofu to boost tourism. In its searc for new ways to accomplish this, the city found the Sengoku BASARA series, in which Takeda Shingen appears as a character.

Following the comprehensive partnership agreement signed between Capcom and the city in 2015, we have held a stamp rally and launched a treasure hunting game using free Wi-Fi, opened a special website, and appointed the Shingen character as the local mascot for tourism promotion. Seeing how much fun was being had by the participants gave a real sense of the power of popular games. Both returning participants and people new to the event came in droves, with many of them asking us to do it again. The next event will see us also working with other businesses as we work to revitalize communities.

[Wakayama Prefecture]

In Wakayama Prefecture, which is working to boost tourism while drawing inspiration from a historical drama series on NHK TV, we provided a character for inclusion in a pamphlet containing Wakayama sightseeing and gourmet dining information.

Front and back covers of
Sanada Yukimura and Sengoku Wakayama Monogatari, Wakayama Prefecture Tourism Information Magazine

Taiga Drama Sanada Maru/Sanada Yukimura & Sengoku Wakayama Promotional Campaign Association Logo

[Hamamatsu city in Shizuoka Prefecture]

We also helped to develop a sightseeing guide app using a Capcom character in Hamamatsu, Shizuoka Prefecture, among other efforts.

Image:Tourism poster featuring Ii Naotora and Tokugawa Ieyasu of Sengoku BASARA

Tourism poster featuring
Ii Naotora and
Tokugawa Ieyasu
of Sengoku BASARA

Img: Tour guide app

Tour guide app

[Osaka Prefectural Police Department]

"Prefectural Free Anti-theft License Plate Screw Installation Campaign" was held by the Osaka Prefectural Police in 2017 October. Monster Hunter Stories was featured in the package design of this year's promotional "car cleaners" (wet wipes used for car interiors) and those were distributed at the campaign.

Image: Prefectural Free Anti-theft License Plate <br>Screw Installation Campaign

Prefectural Free Anti-theft License
Plate Screw Installation Campaign

Image: Opening flap design for the car cleaner wipes

Opening flap design for the car cleaner wipes

Educational Assistance as a Game Company

Company Visits for Children and On-site Classes at Schools

As part of its social responsibility (CSR) efforts as a video game software producer and based around a desire to promote understanding in society of video games, Capcom accepts student visits to its offices, with a focus on elementary and junior high school students, and also actively conducts on-site classes at schools.

These activities have been well received by educational institutions, and include the following programs. Details are available on our Educational Support Activities page.

An on-site class

An on-site class

Our Programs

Career Education Support Introduces the work done in a game company and its challenges and rewards
Game Literacy Education Support Helps students develop the judgment to establish a healthy relationship with games
CAPCOM: Work X Mathematics Helps children maintain an interested in math, a challenge in recent years (for elementary and junior high school students)

Educational Support Measures(as end of March, 2017)

Field trip to our offices 343(2,722 people)
On-site classes 119 (10,948 people)

Capcom School Visit Feedback (for Part of the Fiscal Year)

We've received a wide range of comments regarding our Capcom school visits and student company visits.

  • The gaming theme was met with great acclaim among students. The use of worksheets in every class would have further heightened the experience. (Middle school instructor)
  • I learned that it's not good to play games too much. This is something I want to talk to my sister about because she's always playing with her cell phone at home. (Elementary school student)
  • There was a different sort of twinkle in their eyes, and even children who rarely ask questions spoke up. This is something children are interested in, so it was actually a good learning experience for me, too. (After-school childcare worker)
  • This was an excellent program not only because primary and middle school children of all ages were interested in the topic but also because it prompted them to talk about what they would need to do for their futures. (City hall employee)

Relationship with Employees

Promotion of Diversity

Capcom is currently engaged in initiatives aimed at improving the work environment for women, promoting gender equality and proactively hiring foreigners.

Improving the Work Environment for Women

(1) Paid Leave and Shortened Working Hours

Capcom has established systems enabling women to take a leave of absence before and after giving birth, childcare leave and shortened working hours, and is promoting their use. Utilization of the childcare leave system in fiscal 2016 is outlined below.

Childcare leave utilization and rates of returning to work

  FY2016 FY2015
Employees utilizing childcare leave 26 people (including 3 men)
*Utilization among women:100%
24 people
*Utilization among women:100%
% Returned to work
*Excludes those still on leave
95.6% (22 people)
94.4% (17 people)

Number of Female Managers and Ratio of Female Employees (Capcom Co., Ltd.)

Ratio of Female Employees and Number of Female Managers

As a result, in the Japanese game industry, known for being a male-dominated industry, nearly 20% of Capcom's developers are women, and we have 25 female managers (representing 11.4% of managers overall).

(2) General Employer Action Plan

Further, based on the "Act for the Promotion of Women's Success," in 2016 Capcom drew up a "General Employer Action Plan" with 5-year goals set to be achieved by the end of fiscal 2021.

General Employer Action Plan Goals

1) Women comprising no less than 20% of regular employees

2) Women in no less than 15% of management positions

(3) Establishment of a Daycare Facility

As a further measure to maximize female workplace participation, we opened "Capcom Juku" as an internal daycare facility in April 2017.

In recognition of Capcom's efforts toward improving the workplace environment for women, since 2014 we have earned the "Kurumin" mark, the symbol of a "company supporting childcare," from the Ministry of Health, Labor and Welfare.

 "Kurumin" mark

Employment of Non-Japanese Citizens

In terms of the proactive employment of non-Japanese citizens, Capcom is making efforts to strengthen overseas expansion capabilities including creating an English hiring website. We currently employ 99 foreigners (representing 4.3% of our employees). Going forward, we will create a system for improving motivation in an attempt to increase the ratio of foreign employees, including the support for career advancement and the promotion of non-Japanese citizens to management positions.

Number and Ratio of Foreign Employees (Capcom co., Ltd.)

外国人従業員数・比率

Delivering New Games Developed Primarily by Women

Fiscal year 2016 saw the launch of Toraware no Paruma, a romance game for women developed primarily by female Capcom employees. Chosen from among 150 proposals solicited within the company, the title carries a distinctiveness among our games, which are primarily action-orientated games for men. It was ultimately selected for development by virtue of tenacious presentations given by female Capcom staff. The game is imbued with the team's unique sensibilities, which can be seen in things like the characters' 3D models and gestures. It also captured the top spot in the paid App Store's app ranking, evidence of the high acclaim it received from many users as a new Capcom IP.

oraware no Paruma

Message from a Capcom Developer

Miwa Hara

Senior Manager
Section 3, Department 1, Consumer Games Development Division 1

About 20% of Capcom's developers are women. Although I believe this will increase even more in the future, it still feels quite low. As our users diversify, there are benefits to having many women working for the company, not the least of which is shining the spotlight on minority views.

When my children were little, I made use of the company's shortened working hour program. It is difficult to work under time or other constraints when you are raising children. But even then, it is motivating to be recognized for making a contribution, regardless of your personal situation. The important thing is working within your own circumstances and figuring out how to achieve something.

Providing Career Paths for Employees and Improving the Work Environment

Company-wide Training and Level-based Training

To provide career paths and improve the work environment, Capcom provides the following training.

Major Training Programs

Level-based training Early Career
  • Training for new hires
  • Training for first year of employment
  • Training for third year of employment
  • Mentor training
  • Follow-up training
Mid-level
  • Training for management candidates
Management-level
  • Management by Objectives (MBO)
Company-wide training Compulsory
  • Mental healthcare
  • Compliance training
  • Personal information training
Optional
  • English instruction

Proactive personnel hiring

Boosting Jobs by Hiring 100 or More New Graduates Every Year

With a view to developing ever higher quality game software, Capcom places an emphasis on in-house development. We are hiring at least 100 new graduates every year to expand development resources from 1,500 development staff members in fiscal 2011 to 2,500 in fiscal 2021, and thereby contribute to job growth. We also help developers find greater satisfaction in their work by providing a state-of-the-art game development environment that features a 3D scanning studio and Foley stage.

Corporate Governance and CSR

Action Criteria and Compliance-related Employee Education

The code of conduct and compliance are the lynchpin of our corporate governance and the foundation upon which we fulfill CSR. Capcom will continue to instill this understanding in all its officers and employees.

Code of Conduct Handbook Available to All Employees

The code of conduct and compliance are the lynchpin of our corporate governance and the foundation upon which we fulfill CSR. Capcom will continue to instill this understanding in all its officers and employees.

E-Learning Carried Out Company-Wide

We also conduct e-learning compliance training and Personal Information Protection Act compliance training for all employees.

Occupational Health and Safety

Monthly Health and Safety Committee Meetings

Capcom is pursuing the creation of an easy-to-work environment for employees and holds monthly Health and Safety Committee meetings attended by an employee representative, an observer and a company representative.

  • The results of hours worked are analyzed in terms of overtime and workload appropriateness, and causal factors and improvement policies are discussed
  • Occupational injuries and workplace environment conditions are reported
Promoting better utilization of paid leave

Capcom has established a Paid Leave Promotion Day. This company-led effort to encourage the taking of long-term paid leave promotes richer private lives for our employees. This initiative has helped us beat the paid leave utilization target (70% of annual paid leave taken by all employees by fiscal 2020) set by the government.

Relationship with Business Partners

Basic Policies Regarding Business Transactions

Promotion of Fair Business Transactions Based on Each Regulation

Capcom has established its own "Regulations Concerning the Management of Purchasing Transactions" and "Regulations Concerning the Management of Outsourced Transactions" in order to carry out free competition and fair business transactions. In line with this, Capcom fairly evaluates conditions such as capability and cost to select suppliers and development outsourcers. In addition, as regards business transactions with specified involved parties such as subsidiaries, Capcom compares such business transactions with standard conditions and does not engage in transactions which would be disadvantageous to Capcom or which would unfairly profit the specified involved party.

Relationship with Shareholders and Investors

Initiatives for the General Shareholders' Meeting

Making Shareholders' Meetings Lively and Facilitating the Exercise of Voting Rights

To ensure our General Shareholders' Meetings are lively, we hold our meeting about 10 days before the period when most Japanese companies typically hold their meetings in an attempt to encourage the attendance of as many shareholders as possible.

In addition, voting rights can be exercised via computer, smartphone, mobile phone and Internet. Participating in the digital exercise of voting rights platform, institutional investors are ensured a sufficient amount of time to consider proposals starting on the day the convocation notices are distributed. We also post convocation notices in English on our corporate website to promote the exercise of voting rights by shareholders in Japan and overseas.

Basic Policies Regarding IR Activities

Disclosure Policies

Capcom believes that the timely and appropriate disclosure of information is the duty of every listed company, and that accountability to our shareholders and investors is indispensable from the perspective of corporate governance.

To this end, Capcom is promoting highly transparent management via the implementation of a basic policy for IR activities which involves (1) the establishment of a responsible investor relations framework, (2) the thorough disclosure of information, and (3) the creation of a system for the timely disclosure of information.
Details are available on our Disclosure Policy page.

Third-Party Assessment of IR Activities

High Praise for Proactive IR Initiatives

In recognition of our ongoing pursuit of timely and appropriate information disclosure, our IR activities and various IR tools have received a number of awards from third-party organizations.

Fiscal 2016 Third Party Evaluations

Integrated Reports Capcom's integrated report chosen for excellence by asset management companies contracted with GPIF
19th Nikkei Annual Report Awards, Excellence Prize
LACP 2015 Vision Awards
Bronze Award, Technology/Software category
IR Website Daiwa Investor Relations Co., Ltd.
2016 Internet IR Grand Priz
Morningstar Inc./Gómez Consulting Ranked 2nd overall in Gomez IR Website Ranking 2016
Nikko Investor Relations Co., Ltd. Ranked 1st overall in the Fiscal 2016 Listed Company Website Quality Ranking

Details regarding past awards and honors are available on our Evaluation on IR Performance page.

With an awareness of the importance of accountability, we will continue our efforts to earn the trust of investors and provide timely disclosure.

Making Use of Shareholder and Investor Opinions

Reflecting Results of Dialogues with Investors and Analysts in Management

Through meetings with investors and analysts, Capcom's IR Department attempts to promote an understanding of management policies, strategies and future outlook with them.

Furthermore, their opinions are gathered and provided to management, and are utilized for corporate management going forward. This fiscal year, meetings with investors in Japan and overseas and conference calls amounted to 370 points of contact with investors.

Fiscal 2016 IR Measures

By category Frequency
Visited domestic investors 99
Visited overseas investors 94
Other meetings 169
Total 362

IR Events

Event Details
External director small meetings Speaker: Takayuki Morinaga, External Director
Supplementary explanatory earnings administrative officer conference call Conference call before/after earnings announcement to explain the results
Online individual investor briefing Posted information sessions online for individual investors
Latest technology experience-based event Conducted experience-based demonstration of latest VR technologies, promoted understanding of Capcom development technologies
Showed developer interviews during earnings presentation Used developer videos to explain development status of latest titles of high interest to the market
Conducted perception gap study Conducted assessment survey targeting investors and analysts in Japan and overseas regarding Capcom's management targets, strategies and IR activities, provided feedback to management

Image: A discussion with shareholders

A discussion with shareholders

Image: Our earnings presentation

Our earnings presentation

Small Meetings Between External Directors and Investors

We set up small meetings between external directors and investors to facilitate frank discussions pertaining to governance.

We also arranged opportunities for senior management to exchange opinions directly with investors, who were provided with a chance to experience the latest virtual reality (VR) technologies. At our earnings presentation, we showed videos of developer interviews related to titles of interest to investors, as well as a variety of other new initiatives aimed at reflecting stock market opinions and demands.

Utilizing Market Opinions in Management Decisions

Capcom conducts a perception gap study every year targeting investors and analysts in Japan and overseas. Being aware of investor perception gaps with regard to management objectives, business strategy and shareholder's return enables us to fine-tune corporate management and IR activities

Perception Gap Study Investor Feedback (Excerpts)

  • Since I see sales of catalog titles increase when new entries in a series are released, I have a positive impression of how Capcom has strengthened its digital download sales. Additional DLC is a recurring model, and it will be interesting to see how much this content will improve sales.
  • It may be a good idea to also use outside help when developing mobile games. Partnering with other companies can teach Capcom how to improve earnings in the mobile space, which could help it produce hits in-house.
  • With Capcom's numerous popular IPs, the company should seek out new partnerships in order to aggressively monetize its products in Asia, and China in particular.
  • Although dividend yield currently stands at around 2%, a solid balance sheet suggests there may be room for an increase.
  • Some of the company's shares need to be retired. This would send a strong message that Capcom values achieving shareholder returns.

Questionnaires are also given to attendees at our semiannual Presentation of Financial Results and individual investor briefing sessions, allowing us to make proactive use of market opinions as one criterion in management decisions.

Specific examples of how this information is used include the following:

  • Medium-term business goal revisions
  • Enhanced business strategies
  • Information disclosure content and timing reviews
  • Group meetings with management

IR Team

Full-Time Staff Engaged in a Wide Variety of Activities

Capcom IR activities are conducted by four full-time staff members in addition to the chairman, the president and the IR director on behalf of shareholders and investors in Japan and overseas. For earnings information and other IR-related inquiries, please use the contact information below.


IR Team Members (full & concurrent)

Public Relations & Investor Relations Section
PHONE: +81-6-6920-3623
E-mail: ir@capcom.co.jp
Business Hours: 9:00–12:00, 13:00–17:30 (JST)
(excluding weekends and public holidays)