CAPCOM Investor Relations

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IR Top Page > Corporate Social Responsibility > The Social Dimension of CSR Activities
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Corporate Social Responsibility

The Social Dimension of CSR Activities

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Capcom is committed to serving as a responsible and trusted member of society. In addition to continuing to promote employee diversity as and training, we utilize our popular game characters to contribute to community revitalization and crime prevention.

Responsibilities to Customers

For the Healthy Development of Young People

Compliance with the CERO Rating System and Endorsement of Guidelines

Capcom is a compliant member of the Computer Entertainment Rating Organization (CERO), an NPO that provides age-appropriate ratings for video games.

About CERO Ratings

The video game industry voluntarily restricts game content and sales methods to limit access to sexual and violent content for the healthy development of young people. Age ratings on game packaging provides purchasers with information pertaining to the age appropriateness of game content, classified into one of the following five categories in Japan:

All ages (category A), 12 years or older (category B), 15 years or older (category C), 17 years or older (category D), Restricted to 18 years or older (category Z)

CERO members voluntarily prohibit sales of category Z games to users under 18 years old, with 99.6% of retailers separating game displays by ratings category and checking purchaser identification to confirm age.*

Additionally, current home video game consoles include a parental control function that enables parents to limit the online purchase and use of certain games according to their ratings.

* From the results of The 4th CERO Age-Based Ratings System Field Survey.

Our Support of the New Guidelines Regarding Paid Gacha

In response to issues surrounding payments in social games that have been gaining attention recently, Capcom has approved of the "Administrative Guidelines for Random Item Provision Systems in Smartphone Games," released by the Computer Entertainment Supplier's Association (CESA) in Japan. Accordingly, Capcom will endeavor to provide an environment where in principle, with regards to the paid random item provision system that is widely used in smartphone games provided over the internet (known as paid gacha), all of the items that can be obtained and their rates of appearance will be displayed in a way that is easily understood by all users.

Responsibilities to Business Partners

Basic Policies Regarding Business Transactions

Promotion of Fair Business Transactions Based on Each Regulation

Capcom has established its own "Regulations Concerning the Management of Purchasing Transactions" and "Regulations Concerning the Management of Outsourced Transactions" in order to carry out free competition and fair business transactions. In line with this, Capcom fairly evaluates conditions such as capability and cost to select suppliers and development outsourcers. In addition, as regards business transactions with specified involved parties such as subsidiaries, Capcom compares such business transactions with standard conditions and does not engage in transactions which would be disadvantageous to Capcom or which would unfairly profit the specified involved party.

Responsibilities to Employees

Promotion of Diversity

Initiatives Aimed at Improving the Work Environment for Women, Promoting Gender Equality and Proactively Hiring Foreigners

Capcom is currently engaged in initiatives aimed at improving the work environment for women, promoting gender equality and proactively hiring foreigners.

Improving the Work Environment for Women

(1) Paid Leave and Shortened Working Hours

Capcom has established systems enabling women to take a leave of absence before and after giving birth, childcare leave and shortened working hours, and is promoting their use. Utilization of the childcare leave system in fiscal 2015 is outlined below.

Childcare leave utilization and rates of returning to work

  FY2015 FY2014
Employees utilizing childcare leave 24 people
*Utilization among women:100%
21 people
*Utilization among women:100%
% Returned to work
*Excludes those still on leave
94.4% (17 people)
94.4% (17 people)

Ratio of Female Employees and Number of Female Managers

Ratio of Female Employees and Number of Female Managers

As a result, in the Japanese game industry, known for being a male-dominated industry, nearly 16% of Capcom’s developers are women, and we have 24 female managers (representing 10.3% of managers overall).

(2) General Employer Action Plan

Further, based on the "Act for the Promotion of Women's Success," in 2016 Capcom drew up a "General Employer Action Plan" with 5-year goals set to be achieved by the end of fiscal 2021.

General Employer Action Plan Goals

1) Women comprising no less than 20% of regular employees

2) Women in no less than 15% of management positions

(3) Establishment of a Daycare Facility

To further increase the proactive involvement of women, we are hastening the establishment of a daycare facility in fiscal 2016.

In recognition of Capcom's efforts toward improving the workplace environment for women, since 2012 we have earned the "Kurumin" mark, the symbol of a "company supporting childcare," from the Ministry of Health, Labor and Welfare.

 "Kurumin" mark

Employment of Non-Japanese Citizens

In terms of the proactive employment of non-Japanese citizens, Capcom is making efforts to strengthen overseas expansion capabilities including creating an English hiring website. We currently employ 91 foreigners (representing 4.0% of our employees). Going forward, we will create a system for improving motivation in an attempt to increase the ratio of foreign employees, including the support for career advancement and the promotion of non-Japanese citizens to management positions.

Providing Career Paths for Employees and Improving the Work Environment

Company-wide Training and Level-based Training

To provide career paths and improve the work environment, Capcom provides the following training.

Major Training Programs

Level-based training Early Career
  • Training for new hires
  • Mentor training
  • Follow-up training
Mid-level
  • Training for management candidates
Management-level
  • Management by Objectives (MBO)
Company-wide training Compulsory
  • Mental healthcare
  • Compliance training
  • Personal information training
Optional
  • English instruction

Corporate Governance and CSR

The Code of Conduct and Compliance-related Employee Education

The code of conduct and compliance are the lynchpin of our corporate governance and the foundation upon which we fulfill CSR. Capcom will continue to instill this understanding in all its officers and employees.

Code of Conduct Handbook Distributed to All Employees

The Capcom Code of Conduct calls for "free competition and fair trade," "respect for human rights and individuality and the prohibition of discrimination" and "environmental conservation and protection." To ensure a concrete understanding of these concepts, we created the Capcom Group Code of Conduct Handbook, which is distributed to all employees and contains illustrated case studies presented in an easily understandable Q&A format.

Capcom Group Code of Conduct Handbook
Capcom Group Code of Conduct Handbook

E-Learning Carried Out Company-Wide

We also make use of the company intranet to provide e-learning sessions on legal compliance and disseminate personal information protection rules to all employees.

Occupational Health and Safety

Monthly Health and Safety Committee Meetings

Capcom is pursuing the creation of an easy-to-work environment for employees and holds monthly Health and Safety Committee meetings attended by an employee representative, an observer and a company representative.

  • The results of hours worked are analyzed in terms of overtime and workload appropriateness, and causal factors and improvement policies are discussed
  • Occupational injuries and workplace environment conditions are reported
Promoting Health

Capcom also carries out activities to promote health among employees.

  • Physical exams and reexaminations are carried out to ascertain employee health conditions
  • Public-health doctors and industrial physicians are regularly invited to raise awareness of prevalent illnesses as well as ailments common among game creators

These activities have resulted in a steady increase in the number of employees submitting medical certificates for physical examinations and reexaminations each year.

Responsibilities to the General Public

Contributions to Regional Revitalization

Support Activities Using Popular Games to Attract Customers and Raise Awareness

Utilizing the power of our content to capture the attention of people, Capcom is engaged in the following four regional revitalization activities:

  • 1) Economic promotion which supports the promotion of tourism industries
  • 2) Cultural promotion which supports education concerning local history and culture
  • 3) The improvement of public order through coordination with the police
  • 4) Raising awareness about voting in elections in coordination with the Committee for Election Administration
Activities in 2015

[Kofu, Yamanashi Prefecture]

Capcom concluded the Comprehensive Agreement to Promote Vitalization of Local Economy with the city of Kofu in Yamanashi Prefecture and implemented a variety of plans whose goal is to support the promotion of industry in the city as part of regional revitalization efforts until 2019, including providing the city with characters for premium gift certificates and the design for a character called "Kofu BASARA Shingen-kun" who will be the honorary head of a group for promoting Kofu tourism PR.

(For details concerning the Comprehensive Agreement to Promote Vitalization of Local Economy, please see the separate booklet, The Latest Development Report (PDF:8.44MB) page 9.)

[Saitama Prefecture]

Capcom also jointly sponsored a special exhibition of arms and armor connected to famous military commanders appearing in Sengoku BASARA at the Saitama Prefectural Museum of History and Folklore.

Image: Sengoku Guide — Cool Basara Style — Opening Event

Sengoku Guide
— Cool Basara Style — Opening Event

Image: Exhibits

Exhibits

[Kochi Prefecture]

Capcom collaborated on activities to spread awareness of the Kochi prefectural gubernatorial election announced in November by offering Chosokabe Motochika, who appears in Sengoku BASARA, as a mascot character.

Image: Commercial for Kochi prefectural gubernatorial election

Commercial for Kochi prefectural gubernatorial election

Image: Election poster

Election poster

Educational Assistance as a Game Company

Company Visits for Children and On-site Classes at Schools

As part of its social responsibility (CSR) efforts as a video game software producer and based around a desire to promote understanding in society of video games, Capcom accepts student visits to its offices, with a focus on elementary and junior high school students, and also actively conducts on-site classes at schools.

These activities have been well received by educational institutions, and include the following programs. Details are available on our Educational Support Activities page.

An on-site class

An on-site class

Our Programs

Career Education Support Introduces the work done in a game company and its challenges and rewards
Game Literacy Education Support Helps students develop the judgment to establish a healthy relationship with games
CAPCOM: Work X Mathematics Helps children maintain an interested in math, a challenge in recent years (for elementary and junior high school students)

Capcom School Visit Feedback

We've received a wide range of comments regarding our Capcom school visits and student company visits.

  • "I realized that I was playing games too much. In the future, I want to decide how long I will play." (Elementary school student)
  • "Hearing my studies now will help me in the future makes me want to keep trying hard." (Junior high school student)
  • "Some parts were hard for a fourth grader, but everyone seemed really interested, such as students talking about it between each other after." (Elementary school teacher)
  • "As there are limited ways to get information on the game industry, from the perspective of career education I felt it was useful even for high school students." (Junior high school teacher at an integrated junior and senior high school)

Community Building Support for Senior Citizens

Regular Video Game Arcade Tours

Today, amusement facilities, otherwise known as video game arcades, are becoming increasingly popular among retired senior citizens as spaces for communication with other people. Since 2012, Capcom has held video game arcade tours on long public holidays and Respect-for-the-Aged Day for senior citizens where they can try out coin-operated games and crane games so that more people can make use of such facilities.

In addition, as part of efforts to create arcades where senior citizens can comfortably enjoy themselves, since 2012 Capcom has encouraged arcade staff to get the Service Assistant certification. Currently, 27 staff have received this certification.

Responsibilities to Shareholders and Investors

Initiatives for the General Shareholders' Meeting

Making Shareholders' Meetings Lively and Facilitating the Exercise of Voting Rights

To ensure our General Shareholders' Meetings are lively, we hold our meeting about 10 days before the period when most Japanese companies typically hold their meetings in an attempt to encourage the attendance of as many shareholders as possible.

In addition, voting rights can be exercised via computer, smartphone, mobile phone and Internet. Participating in the digital exercise of voting rights platform, institutional investors are ensured a sufficient amount of time to consider proposals starting on the day the convocation notices are distributed. We also post convocation notices in English on our corporate website to promote the exercise of voting rights by shareholders in Japan and overseas.

Basic Policies Regarding IR Activities

Disclosure Policies

Capcom believes that the timely and appropriate disclosure of information is the duty of every listed company, and that accountability to our shareholders and investors is indispensable from the perspective of corporate governance.

To this end, Capcom is promoting highly transparent management via the implementation of a basic policy for IR activities which involves (1) the establishment of a responsible investor relations framework, (2) the thorough disclosure of information, and (3) the creation of a system for the timely disclosure of information.
Details are available on our Disclosure Policy page.

Third-Party Assessment of IR Activities

High Praise for Proactive IR Initiatives

In recognition of our ongoing pursuit of timely and appropriate information disclosure, our IR activities and various IR tools have received a number of awards from third-party organizations.

Fiscal 2015 Third Party Evaluations

Integrated Reports 18th Nikkei Annual Report Awards Special Prize
LACP(League of American CommunicationsProfessionals)
eague of American Communications Professionals (LACP) 2014 Vision Awards Annual Report Competition, Bronze Award, Technology/Software category
IR Website Daiwa Investor Relations Co., Ltd. 2015 Internet IR Grand Prize
Morningstar Inc./Gómez Consulting Ranked 4th overall in Gomez IR Website Ranking 2015
Nikko Investor Relations Co., Ltd. Ranked 2nd overall in the Fiscal 2015 Listed Company Website Quality Ranking

Details regarding past awards and honors are available on our Evaluation on IR Performance page.

With an awareness of the importance of accountability, we will continue our efforts to earn the trust of investors and provide timely disclosure.

Making Use of Shareholder and Investor Opinions

Reflecting Results of Dialogues with Investors and Analysts in Management

Through meetings with investors and analysts, Capcom's IR Department attempts to promote an understanding of management policies, strategies and future outlook with them.

Furthermore, their opinions are gathered and provided to management, and are utilized for corporate management going forward. This fiscal year, meetings with investors in Japan and overseas and conference calls amounted to 370 points of contact with investors.

Fiscal 2015 IR Measures

By category Frequency
Visited by request 186
Visited domestic investors 99
Visited overseas investors 85
Total 370

IR Events

Event Details
CEO small meeting Speaker: Kenzo Tsujimoto, Chairman and CEO
COO small meeting Speaker: Haruhiro Tsujimoto, President and COO
External director small meetings Speaker: Takayuki Morinaga, External Director
Supplementary explanatory earnings administrative officer conference call Conference call before/after earnings announcement to explain the results
Latest technology experience-based event Conducted experience-based demonstration of latest VR technologies, promoted understanding of Capcom development technologies
Showed developer interviews during earnings presentation Used developer videos to explain development status of latest titles of high interest to the market
Conducted perception gap study Conducted assessment survey targeting investors and analysts in Japan and overseas regarding Capcom's management targets, strategies and IR activities, provided feedback to management

Image: A discussion with shareholders

A discussion with shareholders

Image: Our earnings presentation

Our earnings presentation

Promoting Understanding of Takeover Defense Measures

Our General Affairs Section collaborated with our Investor Relations Section on takeover defense measures, engaged in numerous discussions with shareholders in Japan and overseas concerning the validity of their content and made changes where necessary while promoting understanding of the necessity of these measures.

Small Meetings Between External Directors and Investors

We set up small meetings between external directors and investors to facilitate frank discussions pertaining to governance.

We also arranged opportunities for senior management to exchange opinions directly with investors, who were provided with a chance to experience the latest virtual reality (VR) technologies. At our earnings presentation, we showed videos of developer interviews related to titles of interest to investors, as well as a variety of other new initiatives aimed at reflecting stock market opinions and demands.

Utilizing Market Opinions in Management Decisions

Capcom conducts a perception gap study every year targeting investors and analysts in Japan and overseas. Being aware of investor perception gaps with regard to management objectives, business strategy and shareholder's return enables us to fine-tune corporate management and IR activities

Perception Gap Study Investor Feedback (Excerpts)

  • Even though you had popular IPs, no results were seen in mobile. I have the impression that not many measures are being taken towards further reinforcement, including outsourcing.
  • In terms of shortening the development period for popular series titles, other than Monster Hunter the lineup was not mentioned, so I am uneasy about its progress.
  • Leaving treasury stock on the balance sheet long term is a problem. I understand keeping it for M&As, etc., but in principle, it should be retired.
  • I would like to know the state of the development system, so I would like a meeting to be held with developers.
  • How about releasing catalog sales ratios as material for evaluating strategies for anchoring long-term users.

Questionnaires are also given to attendees at our semiannual Presentation of Financial Results and individual investor briefing sessions, allowing us to make proactive use of market opinions as one criterion in management decisions.

Specific examples of how this information is used include the following:

  • Medium-term business goal revisions
  • Enhanced business strategies
  • Information disclosure content and timing reviews
  • Group meetings with management

IR Team

Full-Time Staff Engaged in a Wide Variety of Activities

Capcom IR activities are conducted by five full-time staff members in addition to the chairman, the president and the IR director on behalf of shareholders and investors in Japan and overseas. For earnings information and other IR-related inquiries, please use the contact information below.


IR Team Members (full & concurrent)

Public Relations & Investor Relations Section
PHONE: +81-6-6920-3623
E-mail: ir@capcom.co.jp
Business Hours: 9:00–12:00, 13:00–17:30 (JST)
(excluding weekends and public holidays)