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IR Top Page > Corporate Social Responsibility > The Social Dimension of CSR Activities

Corporate Social Responsibility

The Social Dimension of CSR Activities

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Capcom is committed to serving as a responsible and trusted member of society. In addition to continuing to promote employee diversity as and training, we utilize our popular game characters to contribute to community revitalization and crime prevention.

Relationship with Employees

Promotion of Diversity

Initiatives Aimed at Promoting the Improvement of the Work Environment for Women and Proactively Hiring Non-Japanese

Capcom is currently engaged in initiatives aimed at improving the work environment for women, promoting gender equality and proactively hiring foreigners.

Improving the Work Environment for Women

(1) Paid Leave and Shortened Working Hours

Capcom has established systems enabling women to take a leave of absence before and after giving birth, childcare leave and shortened working hours, and is promoting their use. Utilization of the childcare leave system in fiscal 2017 is outlined below.

Childcare leave utilization and rates of returning to work

  FY2017 FY2016
Employees utilizing childcare leave 25 people (including 6 men)
*Utilization among women:100%
26 people (including 3 men)
*Utilization among women:100%
% Returned to work
*Excludes those still on leave
96.0% (25 people)
95.6% (22 people)

Number of Female Managers and Ratio of Female Employees (Capcom Co., Ltd.)

Ratio of Female Employees and Number of Female Managers

As a result, in the Japanese game industry, known for being a male-dominated industry, nearly 21% of Capcom's developers are women, and we have 25 female managers (representing 10.3% of managers overall).

(2) General Employer Action Plan

Further, based on the "Act for the Promotion of Women's Success," in 2016 Capcom drew up a "General Employer Action Plan" with 5-year goals set to be achieved by the end of fiscal 2021.

General Employer Action Plan Goals

1) Women comprising no less than 20% of regular employees

2) Women in no less than 15% of management positions

Delivering New Games Developed Primarily by Women

Fiscal year 2016 saw the launch of Toraware no Paruma, a romance game for women developed primarily by female Capcom employees. Chosen from among 150 proposals solicited within the company, the title carries a distinctiveness among our games, which are primarily action-orientated games for men. It was ultimately selected for development by virtue of tenacious presentations given by female Capcom staff. The game is imbued with the team's unique sensibilities, which can be seen in things like the characters' 3D models and gestures. It also captured the top spot in the paid App Store's app ranking, evidence of the high acclaim it received from many users as a new Capcom IP.

Employment of Non-Japanese Citizens

In terms of the proactive employment of non-Japanese citizens, Capcom is making efforts to strengthen overseas expansion capabilities including creating an English hiring website. We currently employ 107 foreigners (representing 4.2% of our employees). Going forward, we will create a system for improving motivation in an attempt to increase the ratio of foreign employees, including the support for career advancement and the promotion of non-Japanese citizens to management positions.

Number and Ratio of Foreign Employees (Capcom co., Ltd.)

Number and Ratio of Foreign Employees

Providing Career Paths for Employees and Improving the Work Environment

Company-wide Training and Level-based Training

To provide career paths and improve the work environment, Capcom provides the following training.

Major Training Programs

Level-based training Early Career
  • Training for new hires
  • Training for first year of employment
  • Training for third year of employment
  • Mentor training
  • Follow-up training
Mid-level
  • Training for management candidates
Management-level
  • Management by Objectives (MBO)
Company-wide training Compulsory
  • Mental healthcare
  • Compliance training
  • Personal information training
Optional
  • English instruction

Corporate Governance and CSR

Action Criteria and Compliance-related Employee Education

The code of conduct and compliance are the lynchpin of our corporate governance and the foundation upon which we fulfill CSR. Capcom will continue to instill this understanding in all its officers and employees.

Code of Conduct Handbook Available to All Employees

The code of conduct and compliance are the lynchpin of our corporate governance and the foundation upon which we fulfill CSR. Capcom will continue to instill this understanding in all its officers and employees.

E-Learning Carried Out Company-Wide

We also conduct e-learning compliance training and Personal Information Protection Act compliance training for all employees.

Establishment of a Daycare Facility "Capcom Juku"

Providing an Environment for Vibrant Childcare Combining Day Care and Education

Given the desire to quickly improve the issue of long day care waiting lists accompanying a lack of preschools, Capcom's top management set its sights on the future and wanted to provide an environment in which employees can raise their children with peace of mind while remaining employed over the long term. We opened Capcom Juku in April 2017, aiming to add individual education and growth to standard day care for children.

Capcom Juku goes beyond caring for infants and preschool children and accepts a wide range of youth, including after-school kindergarten and elementary school students.
This helps employees avoid the stress of not being able to find open facilities for their children. Furthermore, by offering educational support in the form of a place for learning English, eurhythmics, math, science, and other subjects, Capcom Juku joins its efforts with employees and fosters the growth of children.

Currently, as of March 31, 2018, the school takes care of 14 preschool children and accepts as many as 40 temporary pupils a month. Going forward, plans are in place to accept after-school students from nearby elementary schools, to add further convenience for working employees.

Capcom Juku also offers Spring School and Summer School with classes taught by employee instructors when standard schools are closed for seasonal breaks.
The Spring School on March 28, 2018 was the first time for a Capcom employee to serve as an instructor. This class took place in Capcom's dedicated Foley Stage, a studio for creating video game sound effects, and covered how to make games and the role of game music. Students were allowed to experience making sound effects, such as the flapping wings of a monster, as well as character voices, during a class that showcased some of the characteristic features of a video game company. Additionally, students were able to eat lunch with their parents in the employee cafeteria, which was an opportunity for encouraging parent-child communication.

Responsibilities to Customers

For the Healthy Development of Young People

Compliance with the CERO Rating System and Endorsement of Guidelines

Capcom is a compliant member of the Computer Entertainment Rating Organization (CERO), an NPO that provides age-appropriate ratings for video games.

About CERO Ratings

The video game industry voluntarily restricts game content and sales methods to limit access to sexual and violent content for the healthy development of young people. Age ratings on game packaging provides purchasers with information pertaining to the age appropriateness of game content, classified into one of the following five categories in Japan:

All ages (category A), 12 years or older (category B), 15 years or older (category C), 17 years or older (category D), Restricted to 18 years or older (category Z)

CERO members voluntarily prohibit sales of category Z games to users under 18 years old, with 99.6% of retailers separating game displays by ratings category and checking purchaser identification to confirm age.*

Additionally, current home video game consoles include a parental control function that enables parents to limit the online purchase and use of certain games according to their ratings.

* From the results of The 4th CERO Age-Based Ratings System Field Survey.

Guidelines Issued by the Computer Entertainment Suppliers' Association (CESA)

Name of Guidelines Implementation Date
Guidelines for Real Money Trade Measures April 26, 2017
Guidelines for the Protection of Minors December 21, 2016
Operating Guidelines for Random Item Distribution in Network Games April 27, 2016
Guidelines for Advertisements, Etc. in Home Video Game Software Targeting Only Those 18 and Over April 1, 2008
Revised June 20, 2012
Code of Ethics Concerning Computer Entertainment Software, 2nd Revision October 1, 2002

Please refer to CESA's website for the content of each set of guidelines.
https://www.cesa.or.jp/index_e.html

Community Building Support for Senior Citizens

Holding Amusement Arcade Tours for Seniors and Contributing to Livelier Local Communities

Today, amusement facilities, otherwise known as video game arcades, are becoming increasingly popular among retired senior citizens as spaces for communication with other people. Since 2012, Capcom has held video game arcade tours on long public holidays and Respect-for-the-Aged Day for senior citizens where they can try out coin-operated games and crane games so that more people can make use of such facilities.

In addition, as part of efforts to create arcades where senior citizens can comfortably enjoy themselves, since 2012 Capcom has encouraged arcade staff to get the Service Assistant certification. Currently, 27 staff have received this certification.

Cumulative Number of Participants in Senior Tours

FY 2012 2013 2014 2015 2016 2017
Participants 1,030 1,550 1,681 1,871 2,037 2,247

Comments from a Tour Organizer

Daisuke Sharyo

Area Leader, Operations Team
Arcade Operations Department,
Arcade Operations Business Division
Capcom Co., Ltd.

The people who take part in the senior tours show lots of happy smiles. The ones who bring their grandchildren seem especially pleased, and many of them say that they are really glad to have more to talk about with their grandkids than usual, thanks to video games. The tours are also a chance for senior participants to have more social interactions, with some of them even becoming regulars at the arcade. We are trying to be more proactive in our communication so that visitors will be able to comfortably use the arcade as a local community gathering place where they can make connections with both the staff and each other. Going forward, we will continue contributing to a livelier local community, including taking part in events hosted by the city government.

Relationship with Regional Communities

Educational Assistance as a Game Company

Encouraging an Appropriate Understanding of Video Games with On-Site Classes for Children in School

As part of its social responsibility (CSR) efforts as a video game software producer and based around a desire to promote understanding in society of video games, Capcom accepts student visits to its offices, with a focus on elementary and junior high school students, and also actively conducts on-site classes at schools.

These activities have been well received by educational institutions, and include the following programs. Details are available on our Educational Support Activities page.

Our Programs

Career Education Support Introduces the work done in a game company and its challenges and rewards
Game Literacy Education Support Helps students develop the judgment to establish a healthy relationship with games
CAPCOM: Work X Mathematics Helps children maintain an interested in math, a challenge in recent years

Educational Support Measures(as end of March, 2017)

Field trip to our offices 366(2,950 people)
On-site classes 136 (12,715 people)

Capcom School Visit Feedback (for Part of the FY2017)

We've received a wide range of comments regarding our Capcom school visits and student company visits.

  • The work done at a video game company uses a lot of math and I'm glad that I was reminded how important math is. (Junior high school student)
  • I saw students more engaged and energetic than in our normal classes. It made me feel that pupils will participate more seriously in subjects that interest them. (Junior high school teacher)
  • During the class, nearly all of the children seemed nervous, but in the post-class surveys, they said that they want to have this kind of job and want to know more about it. (Local learning center leader)
  • I thought it was really good that the videos let children hear the voices of people actually doing this kind of work, which was a nice way to convey information to the students. (City Hall official)

Contributions to Regional Revitalization

Supporting Regional Revitalization Using the Appeal of Capcom Video Game Content

Utilizing the power of our content to capture the attention of people, Capcom is engaged in the following four regional revitalization activities:

  • 1) Economic promotion which supports the promotion of tourism industries
  • 2) Cultural promotion which supports education concerning local history and culture
  • 3) The improvement of public order through coordination with the police
  • 4) Raising awareness about voting in elections in coordination with the Committee for Election Administration
Activities in 2017

[Kofu city in Yamanashi Prefecture]

In 2017, Capcom provided support for a stamp rally that used our characters, as well as collaborated to make commemorative goods for the 73rd National Athletic Meet's Ice Skating Winter Competition (known as Fujinokuni Yamanashi-Kokutai), in Kofu Yamanashi Prefecture, a city with which Capcom entered into a Comprehensive Agreement to Promote Vitalization of the Local Economy through the end of March 2020. These events were part of Capcom's efforts to support regional development.

[Hamamatsu city in Shizuoka Prefecture]

In Hamamatsu City, Shizuoka Prefecture, which is seizing the opportunity of a televised historical drama series to boost tourism, we collaborated with decorating the exterior of a train (the "Naotora Express") by providing a Capcom character.

Image:Tourism poster featuring Ii Naotora and Tokugawa Ieyasu of Sengoku BASARA

Tourism poster featuring
Ii Naotora and
Tokugawa Ieyasu
of Sengoku BASARA

Img: train wrapped in charactor

The bus wrapped in Sengoku Basara characters

Comments from a City Official

Shinya Kawai

HAMAMATSU CITY
INDUSTRIAL DEPARTMENT
Tourism & City Promotion Division

With the airing of a televised historical drama series and the boom in popularity of history from the Sengoku period, Hamamatsu city signed an agreement in 2016 to license Capcom content. We have used Ii Naotora, Tokugawa Ieyasu, and other Sengoku BASARA characters in our promotions.
We are striving to promote Hamamatsu to new demographics, such as young people and women, and have been able to attract visitors to related locations within the city. There were particularly spirited responses to the live on-stage talk, the sumie ink art exhibit, and the announcements played inside buses decorated with character images. Information spread on social media and I think the PR activities were effective. Additionally, visitors from outside Japan also asked to receive some of the collaboration posters, which showed us how strong the appeal of popular video games can be.

[Osaka Prefectural Police Department]

In October 2017, Monster Hunter series characters were used in materials to promote efforts by the Osaka Prefectural Police Department to raise awareness and prevent the theft of valuables from unattended cars. Car interior cleaner wipes with packaging featuring the characters were distributed to promote the campaign.

Image: Prefectural Free Anti-theft License Plate <br>Screw Installation Campaign

Prefectural Free Anti-theft License
Plate Screw Installation Campaign

Image: Opening flap design for the car cleaner wipes

Opening flap design for the car cleaner wipes

[National Bunraku Theatre in Osaka]

In March 2018, we provided characters for inclusion in promotional posters and handouts for performances at the National Bunraku Theatre in Osaka, which is striving to better communicate to young people the appeal of bunraku, an art form included on the UNESCO Intangible Cultural Heritage List.

Image: Bunraku X Sengoku BASARA collaboration poster

Ningyo Joruri
Bunraku X Sengoku BASARA
collaboration poster

Image: Bunraku X Sengoku BASARA logo

Ningyo Joruri
Bunraku X Sengoku BASARA logo