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Management Objectives

As the operating environment in the game content industry is constantly changing, we formulated the five-year timeframe for achieving Medium-term business goals by accelerating specific initiatives for growth.

Medium-Term Business Goals

Based on our management in five-year units and our performance in relation to our medium-term goal, we have established the following new medium-term goals.

During the five-year period ending in March 2015, our goal is to:(1) Place priority on achieving an operating margin of at least 15% while (2) Accumulative sales to 500,000 million yen and operating income to 75,000 million yen

New Medium-Term Business Goals (for the five years ending 2015)

Management Strategies

In response to the changing market environment, and to achieve our medium-term business goals, Capcom has outlined three major strategies for growth, which are: "strengthening of our Online Games Business", "expanding our line-up of games under development" and the expansion of "Single Content Multiple Usage".

Please click here for more information about "Our Strategy for Growth".

hree Strategies in Response to the Changing Game Market

Conversation An Analyst's Perspective on Capcom's Strategy for Growth

Growth Strategy 3 Media Growth Strategy 2 Development Growth Strategy 1 Market