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Developer Interview

Takeshi Tezuka / General Manager of Mobile Contents / Development Department and Senior Manager of Business Development Section

Global boom of the smartphone market: The challenge to produce quality titles that lead users to home video game consoles

- First of all, I was wondering how you view the recent changes in the mobile contents market.
"Tezuka"
Since 2009, when we first started making games for the iPhone, the market for the iPhone and other smartphones has really taken off. In the past the main thing was developing contents to be distributed by mobile carriers, but now we are heading towards to distributing games on an open platform that is smartphone oriented. This trend has become crystal clear.
- How big is the iPhone market?
"Tezuka"
Looking at the combined sales of the iPod touch, iPhone, and iPad reveals that more than 300 million have been sold around the world(*).
- How are contents distributed in an open platform environment?
"Tezuka"
In the case of the iPhone, developers distribute their contents all over the world. In Japan Capcom does everything from development to distribution and promotion, but when we look to sell our games overseas we seek the support of locally based companies. This is because it's difficult for us to get a firm grasp of what's going on in each country.
- What is the regional breakdown of the number of downloads?
"Tezuka"
The Western market clearly demands a larger share of the iPhone sales, especially North America.
- Is the iPhone popular in China and other countries in Asia?
"Tezuka"
In China the popularity of the iPhone has jumped as people are making the switch from cell phones to smartphones. We'd like to take advantage of this and gain a share of the Asian market.
- What is the benefit of distributing all over the globe?
"Tezuka"
Promoting our arcade games abroad have made Capcom's contents are well known, even in regions unfamiliar with home video game consoles. Capcom has fans in regions where home video game software didn't sell well, such as India, China, and South America. The established reputation of Capcom in these countries gives us great advantage when distributing our games.
- So you're saying that Capcom's contents are known in countries around the world.
"Tezuka"
That's right. Our history stretches back to the time when people first played our games in the arcade. For example, in Mexico the popularity of the "Street Fighter" characters is second only to the characters from "Dragon Ball".
- Do you think there is an overlap between the people that play smartphone games and those that play games on home video game consoles?
"Tezuka"
The way I see it, "home video games" and "mobile games" are completely different. As I said before, the market for home video games is segmented because game consoles haven't necessarily spread to each country. Also, while home video games generally require you to sit down and play for awhile, mobile games can be picked and played whenever you have a few seconds to spare. Today users now have the luxury of being able to select games that best fit the style of play they prefer.

*Source: Apple Inc., as of September 30, 2010.

Back to Developer Interview 2010 Top Page
  1. 05.Takeshi Tezuka
  2. 06.Yoichi Egawa
  3. 03.Yoshinori Ono
  4. 04.Ryozo Tsujimoto
  5. 01.Jun Takeuchi
  6. 02.Motohide Eshiro

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