{"id":9930,"date":"2021-05-07T22:24:04","date_gmt":"2021-05-07T13:24:04","guid":{"rendered":"https:\/\/www.capcom.co.jp\/ir\/?page_id=9930"},"modified":"2023-12-11T14:40:04","modified_gmt":"2023-12-11T05:40:04","slug":"2016_regional","status":"publish","type":"page","link":"https:\/\/www.capcom.co.jp\/ir\/english\/feature\/2016_regional.html","title":{"rendered":"Utilizing Popular Characters for Regional Growth"},"content":{"rendered":"\n<div class=\"pg-feature pg-2016_regional\">\n            <div class=\"c-ttl-largeBlock\">\n                <div class=\"contentIn\">\n                    <div class=\"colorbox\">\n                        <div class=\"main_c\">\n                            <h2 class=\"txtC\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_title.png\" alt=\"Utilizing Popular Characters for Regional Growth\"><\/h2>\n                            <div class=\"read mT20\">\n                                <p>The ability to stimulate regional economies and cultures is the unifying force behind games with historical themes. Among these, <em>Sengoku BASARA<\/em> was responsible for igniting a renewed interest in history, and continues to be popular among young people, from teenagers to people in their 30s. In this way, game content popular among the young people expected to lead this regional growth can become a trigger for local revitalization.<\/p>\n\n                                <p class=\"m15\">Utilizing these strengths, in recent years Capcom has focused CSR activities on regional municipalities. For example, leveraging the extraordinarily high visibility of <em>Sengoku BASARA<\/em>, Capcom supports regional growth from four angles: economic development, cultural promotion, public safety and participation in elections.<\/p>\n\n                                <p class=\"mT15\">Efforts including gubernatorial election posters targeting young people, vehicle-related theft prevention posters and collaborations with museums to increase attendance are already demonstrating results. The following section introduces examples of Capcom initiatives aimed at regional growth.<\/p>\n\n                            <\/div><!--\/\/read-->\n                            <div class=\"menubox is-pc\">\n                                <ul class=\"clearfix\">\n                                    <li><a href=\"#id01\">The Appeal of <em>Sengoku BASARA<\/em><\/a><\/li>\n                                    <li><a href=\"#id02\">Initiatives Across Japan<\/a><\/li>\n                                    <li><a href=\"#id03\">Support for Economic Development<\/a><\/li>\n                                    <li><a href=\"#id04\">Support for Cultural Promotion<\/a><\/li>\n                                    <li><a href=\"#id05\">Support for Public Safety<\/a><\/li>\n                                    <li><a href=\"#id06\">Support for Participation in Elections<\/a><\/li>\n                                    <li><a href=\"#koufucity\">Message from the Mayor of Kofu<\/a><\/li>\n                                    <li><a href=\"#uedacity\">Message from the Ueda CCI Chairman<\/a><\/li>\n                                <\/ul>\n                            <\/div><!--\/\/menubox PC-->\n                            <div class=\"menubox_sp is-sp\">\n                                <ul class=\"clearfix\">\n                                    <li><a href=\"#id01\">The Appeal of <em>Sengoku BASARA<\/em><\/a><\/li>\n                                    <li><a href=\"#id02\">Initiatives Across Japan<\/a><\/li>\n                                    <li><a href=\"#id03\">Support for Economic Development<\/a><\/li>\n                                    <li><a href=\"#id04\">Support for Cultural Promotion<\/a><\/li>\n                                    <li><a href=\"#id05\">Support for Public Safety<\/a><\/li>\n                                    <li><a href=\"#id06\">Support for Participation in Elections<\/a><\/li>\n                                    <li><a href=\"#koufucity\">&gt;Message from the Mayor of Kofu<\/a><\/li>\n                                    <li><a href=\"#uedacity\">Message from the Ueda CCI Chairman<\/a><\/li>\n                                <\/ul>\n                            <\/div><!--\/\/menubox SP-->\n                        <div class=\"pLR\">\n                            <h3 class=\"txtC mT20\" id=\"id01\">\n                                <img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/h3_region_01.png\" alt=\"The Appeal of Sengoku BASARA\" class=\"is-pc\">\n                                <span class=\"is-sp\">The Appeal of Sengoku BASARA<\/span>\n                            <\/h3>\n                            <p class=\"txtC sp-pT05\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_01.png\" alt=\"Image: Sanada Yukimura and Date Masamune\"><\/p>\n                            <div class=\"appeal clearfix\">\n                                <p class=\"fLeft\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_02.png\" alt=\"Sengoku BAsara logo\" class=\"region_02\"><\/p>\n                                <p>While this action game for home video game consoles is based around the warlords and historical facts of the Warring States (<em>Sengoku<\/em>) Period, its fresh, unique take on this theme proved popular and ignited interest in history nationwide; in total, the series has sold 3.8 million units.<\/p>\n                            <\/div><!--\/\/appeal-->\n                            <h3 class=\"mT65 txtC width-sp\" id=\"id02\">\n                                <img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/h3_region_02.png\" alt=\"Initiatives Across Japan\" class=\"is-pc\">\n                                <span class=\"is-sp\">Initiatives Across Japan<\/span>\n                            <\/h3>\n                            <p class=\"mT15 txtC width-sp\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_03.png\" alt=\"Diagram: Initiatives Across Japan\"><\/p>\n                        <\/div><!--\/\/pLR-->\n                        <\/div><!--\/\/main_c-->\n                    <div class=\"pLR\">\n                        <div class=\"rbox s01\" id=\"id03\">\n                            <div class=\"top\">\n                                <div class=\"bottom\">\n                                    <div class=\"innerbox\">\n                                        <h4><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_04.png\" alt=\"Support for Economic Development\"><\/h4>\n                                        <p class=\"mT15\">Capcom uses <em>Sengoku BASARA<\/em> characters, which are extremely popular with young men and women, to increase tourist numbers and sales of tie-in merchandise at events. By appealing to the youth and family demographics in particular, we have realized significant economic results.<\/p>\n                                        <div class=\"sminner clearfix mB35\">\n                                            <h5><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_05.png\" alt=\"Example\">Hamamatsu, Shizuoka Prefecture, October 2016<\/h5>\n                                            <div class=\"fLeft s01-1\">\n                                                <p class=\"mT15 stitle\">Popular <em>Sengoku BASARA<\/em> Warlords <br>Ii Naotora and Tokugawa Ieyasu Contribute to the Revitalization of Hamamatsu City<\/p>\n                                                <p class=\"mT15\">Capcom released an app that utilizes <em>Sengoku BASARA<\/em> characters, and features stamp rally and guide map functions that guide users around 30 historic and tourist destinations in Hamamatsu. Capcom further contributed to Hamamatsu&#8217;s tourism programs by wrapping a train on the Tenryu Hamanako Line with <em>Sengoku BASARA<\/em> characters (dubbed the &#8220;Naotora Gou&#8221;), as well as with life-sized stickers of Ii Naotora featured on the &#8220;Red Train&#8221; of the Enshu Railroad\u2014both limited\u2014time activities taking place from October 2016 through December 2017.<\/p>\n                                            <\/div><!--\/\/fLeft-->\n                                            <div class=\"fRight\">\n                                                <p class=\"mT10\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_34.png\"><\/p>\n                                            <\/div><!--\/\/fRight-->\n                                        <\/div><!--\/\/sminner-->\n\n                                        <div class=\"sminner clearfix mB35\">\n                                            <h5><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_08.png\" alt=\"Example 2\">Ueda, Nagano Prefecture, March 2017<\/h5>\n                                            <div class=\"fLeft s01-1\">\n                                                <p class=\"mT15 stitle\"><em>Sengoku BASARA<\/em>&#8216;s Sanada Yukimura Struts His Stuff at Historic Sanada Clan Sites<\/p>\n                                                <p class=\"mT15\"><em>Sengoku BASARA<\/em>&#8216;s Sanada Yukimura is helping to bolster local revitalization efforts as the city of Ueda&#8217;s mascot. Since 2010, Capcom and the Ueda Chamber of Commerce and Industry have collaborated on a number of events and products, bolstering the city&#8217;s tourism and overall image. These efforts lead Ueda CCI chairman Mr. Yanagisawa to honor Capcom with a Certificate of Appreciation on March 10, 2017.<\/p>\n                                                <p class=\"mT15 koufu_b is-pc\"><a href=\"#uedacity\"><span>Message from the Ueda CCI Chairman<\/span><\/a><\/p>\n                                            <\/div><!--\/\/fLeft-->\n                                            <div class=\"fRight\">\n                                                <p class=\"mT10\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_35.png\" alt=\"Image\uff1aSengoku BASARA's Sanada Yukimura Struts His Stuff at Historic Sanada Clan Sites\"><\/p>\n                                            <\/div><!--\/\/fRight-->\n                                            <p class=\"mT15 koufu_b is-sp\"><a href=\"#uedacity\"><span>\u4e0aMessage from the Ueda CCI Chairman<\/span><\/a><\/p>\n                                        <\/div><!--\/\/sminner-->\n                                        <div class=\"sminner clearfix\">\n                                            <h5><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_31.png\" alt=\"Example 3\">Wakayama Prefecture, August 2016<\/h5>\n                                            <div class=\"fLeft s01-1\">\n                                                <p class=\"mT15 stitle\"><em>Sengoku BASARA<\/em> Character Used in Wakayama Prefecture Tourism Promotion Campaign<\/p>\n                                                <p class=\"mT15\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_06.png\" alt=\"logo\" class=\"rightimg is-pc\">The Taiga Drama Sanada Maru\/Sanada Yukimura &amp; Sengoku Wakayama Promotional Campaign Association used a character from<em> Sengoku BASARA Sanada Yukimura-den<\/em>, the latest title in the series, as a campaign character. A stamp rally was conducted around historic Sanada-related areas and the game character appeared on a pamphlet providing Wakayama Prefecture sightseeing and gourmet dining information, bringing a sense of excitement to Wakayama Prefecture tourism measures.<\/p>\n                                            <\/div><!--\/\/fLeft-->\n                                            <div class=\"fRight\">\n                                                <p class=\"mT10\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_07.png\" alt=\"Image: Sengoku BASARA Character Used in Wakayama Prefecture Tourism Promotion Campaign\"><\/p>\n                                                <p class=\"mT10 is-sp\">\n                                                    <img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_06.png\" alt=\"logo\" class=\"small\">\n                                                <\/p>\n                                            <\/div><!--\/\/fRight-->\n                                        <\/div><!--\/\/sminner-->\n                                        <div class=\"sminner clearfix mB35\">\n                                            <h5><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_32.png\" alt=\"Example 4\">Kofu, Yamanashi Prefecture, March 2015<\/h5>\n                                            <p class=\"mT15 stitle\">Conclusion of a Comprehensive Partnership Agreement with a Regional Municipality, a Game Industry First<\/p>\n                                            <div class=\"fLeft s01-2\">\n                                                <p class=\"mT15\">Using costumed <em>Sengoku BASARA<\/em> characters including Takeda Shingen, these activities began with a stamp rally and the distribution of premium merchandise gift vouchers in support of tourism promotion activities leading to local revitalization. Looking ahead to 2019, when Kofu celebrates 500 years since its establishment, we plan to utilize local hero Takeda Shingen to expand these measures and generate buzz that attracts people from all over Japan.<\/p>\n                                                <p class=\"mT15 koufu_b is-pc\"><a href=\"#koufucity\"><span>See &#8220;Message from the Mayor of Kofu &#8220;<\/span><\/a><\/p>\n                                            <\/div><!--\/\/fLeft-->\n                                            <div class=\"fRight w48\">\n                                                <p class=\"mT10\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_09.png\" alt=\"Images: Conclusion of a Comprehensive Partnership Agreement with a Regional Municipality, a Game Industry First\" class=\"large\"><\/p>\n                                            <\/div><!--\/\/fRight-->\n                                            <p class=\"mT15 koufu_b is-sp\"><a href=\"#koufucity\"><span>See &#8220;Message from the Mayor of Kofu &#8220;<\/span><\/a><\/p>\n                                        <\/div><!--\/\/sminner-->\n                                        <h5 class=\"link\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_10.png\" alt=\"Related Pages\" class=\"is-pc\">\n                                        <span class=\"is-sp\">Related Pages<\/span>\n                                        <\/h5>\n                                        <ul class=\"related mT15\">\n                                            <li class=\"article\"><a href=\"\/ir\/english\/news\/html\/e160920a.html\">[Press Release] <em>Sengoku BASARA<\/em> and Hamamatsu, Shizuoka to Collaborate! &#8211; Ii Naotora and Tokugawa Ieyasu, two popular warlords from the game to contribute to the revitalization of Hamamatsu &#8211;<\/a><\/li>\n                                            <li class=\"article\"><a href=\"\/ir\/english\/news\/html\/e160713.html\">[Press Release] <em>Sengoku BASARA<\/em> characters to be used in Taiga Drama Sanada Maru\/Sengoku Wakayama Promotional Campaign! &#8211; Characters that started the &#8220;Sengoku&#8221; trend to contribute to local revitalization with the Wakayama Prefecture at historic Sanada-related sites &#8211;<\/a><\/li>\n                                            <li class=\"article\"><a href=\"\/ir\/english\/news\/html\/e150326.html\">[Press Release] Conclusion of Comprehensive Agreement with a Local Government Body to Promote Vitalization of Local Economy; the First Such Agreement in Japanese Game Industry &#8211; Coordination between &#8220;Sengoku BASARA&#8221;, now in its 10th year, and Kofu City, now preparing to celebrate its 500th founding Anniversary &#8211;<\/a><\/li>\n                                            <li class=\"flickr\"><a href=\"https:\/\/www.flickr.com\/photos\/capcom-ir\/albums\/72157651366120709\" target=\"_blank\" rel=\"noopener\">[Flickr] &#8220;Comprehensive Agreement to Promote Vitalization of Local Economy&#8221; with Kofu City (Yamanashi Prefecture)<\/a><\/li>\n                                            <li class=\"flickr\"><a href=\"https:\/\/www.flickr.com\/photos\/capcom-ir\/albums\/72157656593620995\" target=\"_blank\" rel=\"noopener\">[Flickr] Opening Ceremony of Sengoku BASARA Related Event\uff08Yamanashi, Japan\uff09<\/a><\/li>\n                                        <\/ul>\n                                    <\/div><!--\/\/innerbox-->\n                                <\/div><!--\/\/bottom-->\n                            <\/div><!--\/\/top-->\n                        <\/div><!--\/\/rbox01-->\n                        <div class=\"rbox s02\" id=\"id04\">\n                            <div class=\"top\">\n                                <div class=\"bottom\">\n                                    <div class=\"innerbox\">\n                                        <h4><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_11.png\" alt=\"Support for Cultural Promotion\"><\/h4>\n                                        <p class=\"mT15\">Capcom co-sponsors events at museums to increase the number of visitors and support historical and cultural enlightenment. These activities aim to provide young people with opportunities to learn about local history and culture through their interest in <em>Sengoku BASARA<\/em> characters.<\/p>\n                                        <div class=\"sminner clearfix\">\n                                            <h5><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_13.png\" alt=\"Example 5\">Saitama Prefecture, July\u2013August 2015<\/h5>\n                                            <div class=\"fLeft s01-1\">\n                                                <p class=\"mT15 stitle\">Special Museum Exhibit at the Saitama Prefectural Museum of History and Folklore<\/p>\n                                                <p class=\"mT15\">Inspired by interest in the game characters, a special exhibit titled Sengoku Guide\u2014Cool Basara Style was held at the Saitama Prefectural Museum of History and Folklore to teach young people about the history of Saitama from July 18 to August 30, 2015. The display, which featured arms, armor, helmets and ink paintings, attracted nearly 14,000 people, more than twice as many as any other exhibition project in the past.<\/p>\n                                            <\/div><!--\/\/fLeft-->\n                                            <div class=\"fRight\">\n                                                <p class=\"mT10\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_15.png\" alt=\"Image:  Poster &quot;Sengoku Guide \u2014 Cool Basara Style \u2014&quot;\"><\/p>\n                                            <\/div><!--\/\/fRight-->\n                                        <\/div><!--\/\/sminner-->\n                                        <div class=\"sminner clearfix mB35\">\n                                            <h5><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_14.png\" alt=\"Example 6\">Tsuchiura, Ibaraki Prefecture, March 2013<\/h5>\n                                            <div class=\"fLeft s01-1\">\n                                                <p class=\"mT15 stitle\">Collaboration with Tsuchiura City<br>Museum Draws 28,000 People<\/p>\n                                                <p class=\"mT15\">Capcom co-sponsored The BASARA&#8217;s Armory: The Armor and Blades of Busho Who Tore Across Sengoku special exhibition held at the Tsuchiura City Museum in Ibaraki Prefecture. The exhibit featured <em>Sengoku BASARA<\/em> character illustrations and panels that drew a wide range of age groups to the museum. During the seven-week special exhibit, 28,000 people, equivalent to an entire year&#8217;s worth of visitors, attended the exhibit, the first achievement of this magnitude for the museum.<\/p>\n                                            <\/div><!--\/\/fLeft-->\n                                            <div class=\"fRight\">\n                                                <p class=\"mT10\">\n                                                    <img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_16.png\" alt=\"Image:Tsuchiura Poster\"><\/p>\n                                            <\/div><!--\/\/fRight-->\n                                        <\/div><!--\/\/sminner-->\n                                        <h5 class=\"link\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_10.png\" alt=\"Related Pages\" class=\"is-pc\">\n                                        <span class=\"is-sp\">Related Pages<\/span>\n                                        <\/h5>\n                                        <ul class=\"related mT15\">\n                                            <li class=\"article\"><a href=\"\/ir\/english\/news\/html\/e150330.html\">[Press Release] Saitama Prefectural Museum of History and Folklore Will Feature &#8220;Sengoku BASARA&#8221; Characters &#8211; This first-ever collaboration in Japan between a game and museum is expected to stimulate interest in history and culture &#8211;<\/a><\/li>\n                                            <li class=\"flickr\"><a href=\"https:\/\/www.flickr.com\/photos\/capcom-ir\/sets\/72157655732739529\" target=\"_blank\" rel=\"noopener\">[Flickr] Saitama Prefectural Museum of History and Folklore, &#8220;Sengoku BASARA&#8221; Special Exhibition<\/a><\/li>\n                                        <\/ul>\n                                    <\/div><!--\/\/innerbox-->\n                                <\/div><!--\/\/bottom-->\n                            <\/div><!--\/\/top-->\n                        <\/div><!--\/\/rbox02-->\n                        <div class=\"rbox s03\" id=\"id05\">\n                            <div class=\"top\">\n                                <div class=\"bottom\">\n                                    <div class=\"innerbox\">\n                                        <h4><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_17.png\" alt=\"Support for Public Safety\"><\/h4>\n                                        <p class=\"mT15\">Capcom supports the maintenance and improvement of local public safety in conjunction with police departments by holding events and creating posters to raise awareness featuring warlords from <em>Sengoku BASARA<\/em> who are associated with each prefecture. These efforts have yielded quantitative results with respect to the reduction of crime.<\/p>\n                                        <div class=\"sminner clearfix\">\n                                            <h5><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_19.png\" alt=\"Example 7\">Osaka, Kyoto, Hyogo, February 2014<\/h5>\n                                            <div class=\"fLeft s01-1\">\n                                                <p class=\"mT15 stitle\">Using Three Capcom Characters to Prevent Vehicle-Related Theft and Other Crime in the Keihanshin Area<\/p>\n                                                <p class=\"mT15\">The <em>Sengoku BASARA<\/em> characters Sanada Yukimura, Keiji Maeda and Kuroda Kanbei, associated with Osaka, Kyoto and Hyogo Prefectures, were used as mascots in a joint-campaign aimed at preventing vehicle-related theft and other crime in these areas. In addition to displaying awareness posters, 25,000 leaflets were distributed by police departments and auto parts retailers as part of a broad promotion aimed at reducing crime in these three Kinki region prefectures.<\/p>\n                                            <\/div><!--\/\/fLeft-->\n                                            <div class=\"fRight\">\n                                                <p class=\"mT10\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_21.png\" alt=\"Images: Using Three Capcom Characters to Prevent Vehicle-Related Theft and Other Crime in the Keihanshin Area\"><\/p>\n                                            <\/div><!--\/\/fRight-->\n                                        <\/div><!--\/\/sminner-->\n                                        <div class=\"sminner clearfix mB35\">\n                                            <h5><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_20.png\" alt=\"Example 8\">Osaka, April 2013<\/h5>\n                                            <div class=\"fLeft s01-1\">\n                                                <p class=\"mT15 stitle\">First Use of Date Masamune in an Osaka Police Department Vehicle-Related Theft Prevention Awareness Poster<\/p>\n                                                <p class=\"mT15\">Date Masamune, a character appearing in <em>Sengoku BASARA<\/em>, was the first mascot utilized for the Osaka Police Department vehicle-related theft prevention campaign. Vehicle-related crimes are common in Osaka, which in 2012 had the highest incidence of vehicle-related thefts in Japan and has since remained at a high level. Amid these conditions, Capcom contributed to police department public relations awareness activities through the use of characters popular with young people that were displayed on posters and distributed on leaflets.<\/p>\n                                            <\/div><!--\/\/fLeft-->\n                                            <div class=\"fRight\">\n                                                <p class=\"mT10\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_22.png\" alt=\"Image:First Use of Date Masamune in an Osaka Police Department Vehicle-Related Theft Prevention Awareness Poster\"><\/p>\n                                            <\/div><!--\/\/fRight-->\n                                        <\/div><!--\/\/sminner-->\n                                        <h5 class=\"link\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_10.png\" alt=\"Related Pages\" class=\"is-pc\">\n                                        <span class=\"is-sp\">Related Pages<\/span>\n                                        <\/h5>\n                                        <ul class=\"related mT15\">\n                                            <li class=\"article\"><a href=\"\/ir\/english\/news\/html\/e140224.html\">[Press Release] Three Osaka Neighboring Prefectures Select &#8220;Sengoku BASARA&#8221; Characters for Auto Break-in Prevention Program &#8211; Warlords representing Osaka, Kyoto and Hyogo prefectures will help improve public safety &#8211;<\/a><\/li>\n                                            <li class=\"article\"><a href=\"\/ir\/english\/news\/html\/e130401.html\">[Press Release] Osaka Prefectural Police Selects &#8220;Sengoku BASARA&#8221; Character for Auto Break-in Prevention Program &#8211; &#8220;Sengoku BASARA&#8221; sparked the sengoku (&#8220;warring states&#8221;) boom and will now prevent crime after helping invigorate communities &#8211;<\/a><\/li>\n                                        <\/ul>\n                                    <\/div><!--\/\/innerbox-->\n                                <\/div><!--\/\/bottom-->\n                            <\/div><!--\/\/top-->\n                        <\/div><!--\/\/rbox03-->\n                        <div class=\"rbox s04\" id=\"id06\">\n                            <div class=\"top\">\n                                <div class=\"bottom\">\n                                    <div class=\"innerbox\">\n                                        <h4><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_23.png\" alt=\"Support for Participation in Elections\"><\/h4>\n                                        <p class=\"mT15\">Capcom supports awareness of elections and increased rates of youth participation in voting through the creation of awareness posters and events held in conjunction with election committees making use of local hero characters that appear in <em>Sengoku BASARA<\/em>.<\/p>\n                                        <div class=\"sminner clearfix\">\n                                            <h5><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_25.png\" alt=\"Example 9\">Kochi Prefecture, November 2015<\/h5>\n                                            <div class=\"fLeft s01-1\">\n                                                <p class=\"mT15 stitle\">Promoting Gubernatorial Elections with a Mascot Based on Local Hero Chosokabe Motochika<\/p>\n                                                <p class=\"mT15\">A character based on local hero Chosokabe Motochika was used in an attempt to increase voter turnout and stimulate interest among young people, who have little interest in elections, in the Kochi Prefecture gubernatorial elections held in November 2015. A variety of media, including posters displayed throughout the prefecture, television commercials, radio and newspaper advertisements and streetcars wrapped in promotional materials were used to announce the elections, which resulted in significant buzz being generated on social media, mainly Twitter and Facebook.<\/p>\n                                            <\/div><!--\/\/fLeft-->\n                                            <div class=\"fRight\">\n                                                <p class=\"mT10\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_27.png\" alt=\"Image: Promoting Gubernatorial Elections with a Mascot Based on Local Hero Chosokabe Motochika\"><\/p>\n                                            <\/div><!--\/\/fRight-->\n                                        <\/div><!--\/\/sminner-->\n                                        <div class=\"sminner clearfix mB35\">\n                                            <h5><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_26.png\" alt=\"Example 10\">Miyagi Prefecture, October 2009<\/h5>\n                                            <div class=\"fLeft s01-1\">\n                                                <p class=\"mT15 stitle\">Promoting Gubernatorial Elections with Overwhelmingly Popular Mascot Date Masamune<\/p>\n                                                <p class=\"mT15\">Aiming to raise the voter participation rate among young people and spread awareness of Miyagi Prefecture gubernatorial elections, Date Masamune, a well-known feudal lord from the Sengoku Period and overwhelmingly popular <em>Sengoku BASARA<\/em> game character, was chosen as the election awareness mascot. In addition to election posters displayed throughout the prefecture, multimedia including television commercials and public transit ads were vigorously employed in a broad appeal that resulted in raising the voter participation rate 6.2 percentage points.<\/p>\n                                            <\/div><!--\/\/fLeft-->\n                                            <div class=\"fRight\">\n                                                <p class=\"mT10\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_28.png\" alt=\"Image: Promoting Gubernatorial Elections with Overwhelmingly Popular Mascot Date Masamune\"><\/p>\n                                            <\/div><!--\/\/fRight-->\n                                        <\/div><!--\/\/sminner-->\n                                        <h5 class=\"link\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_10.png\" alt=\"Related Pages\" class=\"is-pc\">\n                                        <span class=\"is-sp\">Related Pages<\/span>\n                                        <\/h5>\n                                        <ul class=\"related mT15\">\n                                            <li class=\"article\"><a href=\"\/ir\/english\/news\/html\/e151019.html\">[Press Release] &#8220;Sengoku BASARA&#8221; Character Selected to Promote Kochi Gubernatorial Election &#8211; Motochika Chosokabe is coming to the real world to raise awareness of the Kochi election &#8211;<\/a><\/li>\n                                            <li class=\"article\"><a href=\"\/ir\/english\/news\/html\/e091007.html\">[Press Release] Sengoku BASARA Game Characters to be used in the Miyagi Prefecture Gubernatorial Election &#8211; The video game that ignited the Sengoku craze trailblazes its way to a cross-industry alliance with government and commercial enterprises to revitalize local communities &#8211;<\/a><\/li>\n                                        <\/ul>\n                                    <\/div><!--\/\/innerbox-->\n                                <\/div><!--\/\/bottom-->\n                            <\/div><!--\/\/top-->\n                        <\/div><!--\/\/rbox04-->\n                        <div class=\"kofu_message\" id=\"uedacity\">\n                            <h4 class=\"txtC\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_33.png\" alt=\"Message from the Ueda CCI Chairman\"><\/h4>\n                            <p class=\"txtC mT20\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_36.png\"><\/p>\n                            <div class=\"titlebox\">\n                                <p class=\"midasi\"><em>Sengoku BASARA<\/em> Essential in Attracting <br>Young Visitors to Bolster Ueda&#8217;s Tourism<\/p>\n                                <p class=\"name\"> <span>Kenichiro Yanagisawa<\/span><br>Chairman of the Ueda Chamber of Commerce and Industry<\/p>\n                            <\/div><!--\/\/titlebox-->\n                            <div class=\"txtbox01\">\n                                <p>Since 2010, we have worked with Capcom to revitalize Ueno&#8217;s tourism, utilizing the <em>Sengoku BASARA<\/em> character Sanada Yukimura.<\/p>\n                                <p class=\"mT15\">We&#8217;ve been able to attract <em>Sengoku BASARA<\/em> fans from all over Japan to Ueda with activities that even have received newspaper coverage. These activities included selling both local craft beer and &#8220;Shinshu Sanada Yukimura Gassenki Apple Cookies&#8221; (made with Nagano&#8217;s own, famous apples), as well as running the train &#8220;Sengoku BASARA Sanada Yukimura Gou,&#8221; featuring a train wrap done in a Sanada Yukimura motif.<\/p>\n                                <p class=\"mT15\">On top of a national Sanada trend in 2016, which saw the NHK Taiga television drama <em>Sanada Maru<\/em> and the movie <em>Sanada 10 Braves<\/em>, it was a boom year for historic sites related to the Sanada clan. As such, we appealed to tourists with events such as the Sengoku BASARA Sanada Yukimura-den Special Exhibition and a live discussion with Hiroyuki Kobayashi and Soichiro Hoshi (the <em>Sengoku BASARA<\/em> series producer and the actor who voiced Sanada Yukimura in the games, respectively). From as far north as Hokkaido and as far south as Shikoku, droves of primarily young <em>Sengoku BASARA<\/em> fans visited\u2014with women lined up for such events from as early as six in the morning.<\/p>\n                                <p class=\"mT15\">We also held a special stamp-collecting event, where participants received red stamps at locations set up by Ueda City Hall, with the goal of filling up original stamp collection books. By setting up capsule toy sales at these locations, <em>Sengoku BASARA<\/em> fans from all over Japan came to Ueda. More than ten thousand participants visited three event locations, and more than five thousand participants visited all six. We recorded 17 thousand unit sales for the capsule toys, a feat that once again communicated to me the appeal of <em>Sengoku BASARA<\/em>.<\/p>\n                                <p class=\"mT15\">It is with gratitude for our work together that I presented Capcom with a Certificate of Appreciation today.<\/p>\n                            <\/div><!--\/\/txtbox-->\n                        <\/div><!--ueda_message-->\n                        <div class=\"kofu_message\" id=\"koufucity\">\n                            <h4 class=\"txtC\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_29.png\" alt=\"Message from the Mayor of Kofu\"><\/h4>\n                            <p class=\"txtC mT20\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_region_30.png\"><\/p>\n                            <div class=\"titlebox\">\n                                <p class=\"midasi\">I Feel a Definite Response, with an Influx of New Visitors in Addition to Traditional Tourists<\/p>\n                                <p class=\"name\"> <span>Yuichi Higuchi<\/span> <br>Mayor of Kofu, Yamanashi Prefecture<\/p>\n                            <\/div><!--\/\/titlebox-->\n                            <div class=\"txtbox\">\n                                \n                                <p>Kofu was established as a castle town in 1519 under the rule of Takeda Nobutora, the father of Takeda Shingen. After the Warring States Period, during which the Takeda clan was very active, Ko-Edo culture flourished during the Edo Period and with the promotion of new industries in the Meiji Period, Kofu culture blossomed. In 2019, we celebrate 500 years since the establishment of Kofu, then two years after that, the 500th anniversary of the birth of Takeda Shingen, then in 2027, the Linear Chuo Shinkansen will commence operations.<\/p>\n\n                                <p class=\"mT15\">I am aware that my mission is to prepare a foundation for the creation of Kofu&#8217;s bright future through further developments going forward. I believe it is important to enhance the visibility of Kofu and ensure that people understand the city&#8217;s appeal, as well as to provide people who will raise the next generation of children with a sense of what Kofu has to offer. Thus, we must engage in measures aimed at encouraging people to relocate here.<\/p>\n\n                                <p class=\"mT15\">As part of these activities, we have concluded a comprehensive partnership agreement for local revitalization with Capcom.<\/p>\n\n                                <p class=\"mT15\">Since 2015, we have been engaged in three major projects: the KOFU SAMURAI Wi-Fi &amp; Sengoku BASARA Stamp Rally (approximately 6,500 participants), the KOFU &amp; Sengoku BASARA Warring States Treasure Hunt Game (approximately 2,000 participants) and the tourism PR website &#8220;Master Shingen Returns!&#8221;<\/p>\n\n                                <p class=\"mT15\">The events attracted a large number of people, from young women with a strong interest in history and families with small children, to foreign tourists from England who learned of the event online and other new visitors in addition to traditional tourists. The special website received over 70,000 page views in March 2016 alone. All of these results were better than anticipated, which made me once again realize the power of popular games.<\/p>\n\n                                <p class=\"mT15\">From the natural wonders of Shosenkyo Gorge, to wine, jewelry and other specialty products representing Japan and historical resources dating from Master Shingen to the present, everyone who visits Kofu will feel its rich charm.<\/p>\n\n                                <p class=\"mT15\">In particular, Takeda Shingen is an important tourism resource and the pride of Kofu. Even today he is loved by local residents as the region&#8217;s hero. At last year&#8217;s event, his armor-clad figure issued orders and Kofu was introduced through a dialogue with Master Shingen on our official website, among other PR efforts I myself lead personally. Going forward, in addition to the partnership agreement centered on the promotion of tourism currently under development, we will attempt to cooperate with the activities of other cities, which I believe will lead to revitalization of the region.<\/p>\n\n                            <\/div><!--\/\/txtbox-->\n                        <\/div><!--kofu_message-->\n                        <a href=\"http:\/\/www.kofushingen.jp\/\" target=\"_blank\" class=\"kofu-shingen_link\" rel=\"noopener\">\n                            <p class=\"mT10 txtC\">\n                                <img decoding=\"async\" class=\"banner\" src=\"\/ir\/english\/assets\/images\/feature\/2016_regional\/img_bnr_kohu.jpg\" alt=\"bunner: &quot;Master Shingen Returns!&quot; Kofu City Official Site (external link)\"><br>&#8220;Master Shingen Returns!&#8221; Kofu City Official Site (external link)\n                            <\/p>\n                        <\/a>\n                    <\/div><!--\/\/pLR-->\n                        \n                        \n                        <div class=\"article mT45\">\n                            <div class=\"relatedLink\">\n                            <h3>Related Pages<\/h3>\n                            <ul>\n                            <li><a href=\"\/ir\/english\/csr\/social\/customers.html\">[Corporate Social Responsibility] The Social Dimension of CSR Activities<\/a><\/li>\n                            <li><a href=\"https:\/\/www.flickr.com\/photos\/capcom-ir\/albums\/72157656593620995\" target=\"_blank\" rel=\"noopener\">[Capcom IR Flickr] Opening Ceremony of Sengoku BASARA Related Event\uff08Yamanashi, Japan\uff09<\/a><\/li>\n                            <\/ul>\n                            <\/div>\n                        <\/div>\n                        <!--\/\/article-->\n                    <\/div><!--\/\/colorbox-->\n                <\/div>\n            <\/div>\n                \n<!--\u95a2\u9023\u30da\u30fc\u30b8\n   \n<div class=\"c-relationBlock\">\n  <div class=\"ttl\">Related Article<\/div>\n  <ul class=\"c-relationList\">\n    <li class=\"c-relation\"><a href=\"\/ir\/english\/company\/business_seg.html#tab1\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/cms_contents\/million_relation01.png\" alt=\"Business Segments \/ Digital Contents\">\n        <p>Business Segments \/ Digital Contents<\/p><\/a><\/li>\n    <li class=\"c-relation\"><a href=\"\/ir\/english\/csr\/social\/customers.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/cms_contents\/million_relation02.png\" alt=\"Relationship with Customers | The Social Dimension of CSR Activities\">\n        <p>Relationship with Customers | The Social Dimension of CSR Activities<\/p><\/a><\/li>\n    <li class=\"c-relation\"><a href=\"\/ir\/english\/interview.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/cms_contents\/million_relation03.png\" alt=\"Developer Interviews\">\n        <p>Developer Interviews<\/p><\/a><\/li>\n    <li class=\"c-relation\"><a href=\"\/ir\/english\/business\/salesdata.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/cms_contents\/million_relation04.png\" alt=\"Game Series Sales\">\n        <p>Game Series Sales<\/p><\/a><\/li>\n  <\/ul>\n<\/div>\n-->\n               \n<div class=\"c-ttl-largeBlock\">\n          <h2 class=\"c-ttl-middle\">Related Contents<\/h2>\n        <\/div>\n                \n        <div class=\"c-ttl-littleBlock\">\n          <div class=\"pickUpGlobal\">\n            <div class=\"contWrap\">\n              <ul>\n                <li>\n                  <a href=\"\/ir\/english\/feature\/2017_esports.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/img_feature_esports.png\">\n                    <h4 class=\"c-ttl-little\">eSports Movement<br><em>Street Fighter<\/em>: As Much Fun to Watch as it is to Play. The Spread of eSports and a New Horizon of Possibilities<\/h4>\n                    <div class=\"c-wysiwyg\">\n                      <p> (Added Novemner 10, 2017)<\/p>\n                    <\/div>\n                  <\/a>\n                <\/li>\n\t\t\t\t<li>\n                  <a href=\"\/ir\/english\/feature\/2017_sf30th.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/img_feature_sf30th.png\">\n                    <h4 class=\"c-ttl-little\"><em>The Street Fighter Series 30th Anniversary<\/em>Loved the World Over, the Gold Standard of Fighting Games<\/h4>\n                    <div class=\"c-wysiwyg\">\n                      <p> (Added November 13, 2017)<\/p>\n                    <\/div>\n                  <\/a>\n                <\/li>\n                <li>\n                  <a href=\"\/ir\/english\/feature\/2017_mh_crvoice.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/img_feature_mhcrv.jpg\">\n                    <h4 class=\"c-ttl-little\">Creative Minds: Voices from the Frontline of Development<br>Coupling Technological Capabilities with Teamwork to Maximize <em>Monster Hunter<\/em>\u2019s Appeal<\/h4>\n                    <div class=\"c-wysiwyg\">\n                      <p>(Added November 17, 2017)<\/p>\n                    <\/div>\n                  <\/a>\n                <\/li>\n                <li>\n                  <a href=\"\/ir\/english\/feature\/2016_regional.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/img_feature_regional.png\">\n                    <h4 class=\"c-ttl-little\">Utilizing Popular Characters for Regional Growth<\/h4>\n                    <div class=\"c-wysiwyg\">\n                      <p>An introduction to our CSR efforts. See first-hand accounts of how Capcom works together with local governments. <br>(Added March 30, 2017)<\/p>\n                    <\/div>\n                  <\/a>\n                <\/li>\n                <li>\n                  <a href=\"\/ir\/english\/feature\/2015_basara02.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/img_feature_basara02.png\">\n                    <h4 class=\"c-ttl-little\">\"Sengoku BASARA\" Special Feature #2<br>\"Sengoku BASARA 4 Sumeragi\" Development Anecdote<\/h4>\n                    <div class=\"c-wysiwyg\">\n                      <p>The development team's interview of \"Sengoku BASARA 4 Sumeragi\", commemorating the 10th year of the series. (February 26, 2016)<\/p>\n                    <\/div>\n                  <\/a>\n                <\/li>\n                <li>\n                  <a href=\"\/ir\/english\/feature\/2015_basara01.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/img_feature_basara01.png\">\n                    <h4 class=\"c-ttl-little\">\"Sengoku BASARA\" Special Feature #1<br>The Story behind Development of \"Sengoku BASARA\"<\/h4>\n                    <div class=\"c-wysiwyg\">\n                      <p>From the series debut in 2005 all the way to its tenth anniversary in 2015, follow us down the decade-long road of the \"Sengoku BASARA\" series. (December 24, 2015)<\/p>\n                    <\/div>\n                  <\/a>\n                <\/li>\n                  <!--\n                  <li>\n                      <a href=\"\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/img_feature_10years.png\">\n                    <h4 class=\"c-ttl-little\">10 Years of Supporting Education at CAPCOM <\/h4>\n                    <div class=\"c-wysiwyg\">\n                        <p>With this report we would like to introduce some of the educational activities CAPCOM has been carrying out since 2005.<br>\uff08September 15, 2015)<\/p>\n                    <\/div><\/a>\n                <\/li>\n                  <li>\n                      <a href=\"\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/ing_feature_diversity.png\">\n                    <h4 class=\"c-ttl-little\">Development Personnel Diversity<\/h4>\n                    <div class=\"c-wysiwyg\">\n                        <p>Capcom has been emphasizing diversity and the creation of employment opportunities regardless of race, religion, disability, gender or age. (Updated April 10, 2015)<\/p>\n                    <\/div><\/a>\n                <\/li>\n                -->\n                <li>\n                  <a href=\"\/ir\/english\/feature\/hit2013.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/img_feature_re.png\">\n                    <h4 class=\"c-ttl-little\">The Secret of Success \"Resident Evil\"<\/h4>\n                    <div class=\"c-wysiwyg\">\n                      <p>We present the tumultuous history of \"Resident Evil\", the quintessential Capcom title which boasts 60 million in total sales for the series as of Sepetember 30, 2013 and is still loved today 17 years after the release of the first game.\uff08December 26, 2013)<\/p>\n                    <\/div>\n                  <\/a>\n                <\/li>\n                <li>\n                  <a href=\"\/ir\/english\/hit.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/feature\/img_feature_mh.png\">\n                    <h4 class=\"c-ttl-little\">The Monster Hunter Hit Trajectory<\/h4>\n                    <div class=\"c-wysiwyg\">\n                        <p>Boasting 21 million units for the entire series and creating a social phenomenon referred to as the \"Monster Hunter Craze\", we trace the development of Capcom\u2019s flagship \"Monster Hunter\" from inception to hit status.\uff08October 18, 2012)<\/p>\n                    <\/div>\n                  <\/a>\n                <\/li>\n                <li>\n                <\/li>\n              <\/ul>\n            <\/div>\n          <\/div>\n        <\/div>  \n                \n        \n              \n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The ability to stimulate regional economies and cultures is the unifying force behind games with historical th [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13307,"parent":9829,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/other.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9930","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"lang":"english","translations":{"english":9930,"ja":397},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages\/9930"}],"collection":[{"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/comments?post=9930"}],"version-history":[{"count":10,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages\/9930\/revisions"}],"predecessor-version":[{"id":14312,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages\/9930\/revisions\/14312"}],"up":[{"embeddable":true,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages\/9829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/media\/13307"}],"wp:attachment":[{"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/media?parent=9930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}