{"id":9721,"date":"2021-10-13T02:21:30","date_gmt":"2021-10-12T17:21:30","guid":{"rendered":"https:\/\/www.capcom.co.jp\/ir\/?page_id=9721"},"modified":"2021-11-08T17:45:40","modified_gmt":"2021-11-08T08:45:40","slug":"market","status":"publish","type":"page","link":"https:\/\/www.capcom.co.jp\/ir\/english\/data\/oar\/2017\/finance\/market.html","title":{"rendered":"An Analysis of the Market and Capcom"},"content":{"rendered":"\n<link rel=\"stylesheet\" href=\"\/ir\/assets\/css\/oar\/2017\/finance\/unique.css\">\n<link rel=\"stylesheet\" href=\"\/ir\/english\/assets\/css\/oar\/2017\/finance\/unique.css\">\n\n<div class=\"oarBnWrapper\">\n\t<div class=\"oarBnBody\">\n\n<div class=\"fixedHeader\">\n\t<section class=\"fixedTop\">\n\t\t<div class=\"container\">\n\t\t<h1><a href=\"\/ir\/english\/data\/oar\/2017.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2017\/img_title01.png\" alt=\"ONLINE INTEGRATED REPORT 2017\"><\/a><\/h1>\n\n\t\t<div class=\"ticker\">\n\t\t<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/img_title02.png\" alt=\"Leading World Creators\">\n\t\t<\/div><!--\/\/ticker-->\n\n\t\t<\/div><!--\/\/container-->\n\t<\/section>\t<!--\/\/section-->\n\n\t<section class=\"globalnav\">\n\n\t<ul>\n\t<li><span class=\"openPopup\">Get to Know <br>Capcom<\/span>\n\t<div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2017\/Menu\/title_know.png\" alt=\"Get to Know Capcom\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/know\/business.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/know_01.jpg\"><br>Business Model<\/a><\/li>   \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/know\/strength01.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/know_04.jpg\"><br>Capcom Strengths<\/a><\/li>     \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/know\/history.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/know_02.jpg\"><br>Capcom History<\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t<ul> \n\t\t\t<li>&nbsp;<\/li> \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul> \n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/know\/finance.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/know_05.jpg\"><br>Financial and <br>Non-Financial Highlight<\/a><\/li> \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t <ul> \n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/know\/esg.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/know_03.jpg\"><br>ESG Digest<\/a><\/li> \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t <ul> \n\t\t\t<li>&nbsp;<\/li> \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\t<!--div class=\"banners\">\n\t<ul>\n\t\t<li><a href=\"#\"><img decoding=\"async\" src=\"images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t<\/ul>\n\t<\/div--><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\t<\/li>\n\n\n\n\n\t<li><span class=\"openPopup\">Management <br>Strategy<\/span>\n\t<div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2017\/Menu\/title_management.png\" alt=\"Management Strategy\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/management\/ceo.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/management_01.jpg\"><br>CEO Commitment<\/a><\/li>        \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/management\/coo.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/management_02.jpg\"><br>The COO&#8217;s Discussion of<br>Growth Strategies<\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/management\/devtop.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/management_03.jpg\"><br>The Head of Development Discusses Development Policies and Foundation Building<\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li>&nbsp;<\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/management\/cfo.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/management_04.jpg\"><br>Financial Strategy According to the CFO<\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li>&nbsp;<\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li>&nbsp;<\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t<\/nav>\n\n\n\n\t<!--div class=\"banners\">\n\t<ul>\n\t\t<li><a href=\"#\"><img decoding=\"async\" src=\"images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t<\/ul>\n\t<\/div--><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\t<\/li>\n\n\n\n\n\t<li><span class=\"openPopup\">Business Activity <br>Achievements<\/span>\n\t<div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2017\/Menu\/title_segments.png\" alt=\"Business Activity Achievements\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/segments.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/segments_01.jpg\"><br>Business Segments Highlights <\/a><\/li>  \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/segments\/digital.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/segments_02.jpg\"><br>Digital Contents<\/a><\/li>  \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/segments\/am.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/segments_03.jpg\"><br>Arcade Operations<\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t<\/nav>\n\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t <ul>\n\t\t <li><a href=\"\/ir\/english\/data\/oar\/2017\/segments\/eq.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/segments_04.jpg\"><br>Amusement Equipments<\/a><\/li>\n\t\t  <\/ul> \n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/segments\/other.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/segments_05.jpg\"><br>Other Businesses<\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t&nbsp;\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t&nbsp;\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\n\n\n\n\t<!--div class=\"banners\">\n\t<ul>\n\t\t<li><a href=\"#\"><img decoding=\"async\" src=\"images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t<\/ul>\n\t<\/div--><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\t<\/li>\n\n\n\n\n\t<li><span class=\"openPopup\">ESG-based Value <br>Creation<\/span>\n\t<div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2017\/Menu\/title_esg.png\" alt=\"ESG-based Value Creation\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/esg.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/esg_01.jpg\"><br>\n\t\t\t  ESG-based Value Creation\/ <br>Sustainable Development Goals (SDGs)<\/a><\/li>        \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/esg\/environmental.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/esg_02.jpg\"><br>Environmental<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/esg\/social.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/esg_03.jpg\"><br>Social<\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/esg\/governance.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/esg_04.jpg\"><br>Corporate Governance<\/a>\n\t\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/esg\/governance.html\">Directors<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/esg\/brd_mtg.html\">Principal Discussions at Board of Directors Meetings Held in Fiscal 2016<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/esg\/features.html\">Features of Capcom Corporate Governance<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/esg\/system.html\">Corporate Governance Structure and Initiatives<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/esg\/risk.html\">Risk Management<\/a><\/li>\n\t\t\t<\/ul>\n\t\t<\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\n\t<!--div class=\"banners\">\n\t<ul>\n\t\t<li><a href=\"#\"><img decoding=\"async\" src=\"images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t<\/ul>\n\t<\/div--><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\t<\/li>\n\n\n\n\t<li><span class=\"openPopup\">Financial Data<\/span>\n\n\t<div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2017\/Menu\/title_finance.png\" alt=\"Financial Data\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/finance\/market.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2017\/Menu\/finance_01.jpg\"><br>An Analysis of the Market and Capcom<\/a><\/li>   \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2017\/finance\/generator.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/finance_02.jpg\"><br>Chart Generator<\/a><\/li>     \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\n\n\t<\/li>\n\t<\/ul>\t\n\n\t<\/section>\t<!--\/\/section-->\n<\/div><!--\/\/fixedHeader-->\n<div id=\"hideGnav\"><\/div>\n                    \n<main id=\"rs_read\" class=\"oarMain\">\n<div class=\"message_past\">\r\n\t<p class=\"ms\"><a href=\"\/ir\/english\/data\/oar\/2025.html\">Latest version is available on the \"Online Integrated Report 2025\" top page.<\/a><\/p>\r\n<\/div>\n\n\n<div class=\"fullBox\">\n\n<section class=\"market\">\n\n<div class=\"container\">\n<section class=\"intr\">\n<h2 class=\"oar_h2Style\">An Analysis of the Market and Capcom<\/h2>\n<\/section><!--\/\/intr-->\n<\/div><!--\/\/container-->\n\n\n<div class=\"container mT45\">\n\n<a name=\"sangyo\" class=\"anchorTarget\"><\/a>\n<h4 class=\"h4Style market mT45\">Game Industry Characteristics<\/h4>\n\n<div class=\"market mT25 clearfix\">\n\n<div class=\"fLeft mT15\">\n<p class=\"sm_title\">Characteristics of Each Market<\/p>\n<img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2017\/finance\/img_market_01.png\" alt=\"Diagram: Characteristics of Each Market\">\n\n<\/div><!--fLeft-->\n\n<div class=\"section\">\n<dl>\n<dt><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/finance\/img_market_02.png\"> Consumer Market Characteristics<br><span>(Package + Digital Download Contents)<\/span><\/dt>\n<dd class=\"mT10\">\n<p class=\"p mT15\">Package and digital download contents are a 21.2 billion dollar market, forecast to grow 30% over the next five years to 27.2 billion dollars by 2021. The customer base is composed mainly of core users who are highly loyal to game titles. They have relatively high willingness to purchase sequels and remakes along with low sensitivity to price and economic conditions. This market is the lowest among the three in terms of margin, yet occupies a high position in the Japanese industry overall. Hereafter, we expect the digital sales ratio to increase, shrinking the gap between the other two markets&#8217; margins.<\/p>\n\n\n<p class=\"rlink txtR\">\n<a href=\"\/ir\/english\/data\/oar\/2017\/segments\/digital.html#consumer\">[Business Activity Achievements] Digital Contents<br>Consumer (Package + Digital Download Contents) Sub-segment<\/a>\n<\/p>\n\n<\/dd>\n\n<dt><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/finance\/img_market_02_1.png\"> Mobile Market Characteristics<\/dt>\n<dd>\n<p class=\"p mT15\">This is a 48.5 billion dollar market, forecast to grow to 81 billion dollars in 2021. The customer segment is primarily composed of casual users, many of whom play games just to pass the time, thus they demonstrate the lowest loyalty toward game titles. They have a limited willingness to purchase games and have the highest sensitivity to price and economic conditions. Although this is the most profitable among the three markets, only a limited number of titles are able to generate stable earnings over the long term. Going forward, we expect smartphones will continue to grow rapidly as the most pervasive game device. <\/p>\n\n<p class=\"rlink txtR\">\n<a href=\"\/ir\/english\/data\/oar\/2017\/segments\/digital.html#mbc\">[Business Activity Achievements] Digital Contents<br>Mobile Contents Sub-segment<\/a>\n<\/p>\n\n<\/dd>\n\n<dt><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/finance\/img_market_02_2.png\"> PC Online Market Characteristics<\/dt>\n<dd>\n<p class=\"p mT15\">This is a 31 billion dollar market, forecast to peak at 32.8 billion dollars in 2021. The customer base is primarily composed of core users who demonstrate the highest loyalty toward game titles. They have a fairly strong willingness to engage in ongoing purchases, and are unique for having the lowest sensitivity to price and economic conditions. Among the three markets, profitability is comparatively high, and hit titles tend to generate stable earnings over the long term; however, the influx of new customers is expected to taper off, causing growth to be sluggish in the future.<\/p>\n\n<p class=\"rlink txtR\">\n<a href=\"\/ir\/english\/data\/oar\/2017\/segments\/digital.html#pcol\">[Business Activity Achievements] Digital Contents<br>PC Online Sub-segment<\/a>\n<\/p>\n<\/dd>\n<\/dl>\n<\/div><!--\/\/section-->\n<\/div><!--\/\/market-->\n\n\n\n\n<p class=\"sm_title mT15\">Five Competitive Factors Related to the Consumer Market (Five Forces Analysis)<\/p>\n\n<p class=\"txtC mT25\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2017\/finance\/img_market_03.png\" alt=\"\tDiagram: Five Competitive Factors Related to the Consumer Market (Five Forces Analysis)\"><\/p>\n\n\n\n\n\n<h4 class=\"h4Style market mT50\">Capcom Business Characteristics<\/h4>\n<div class=\"market mT30 clearfix\">\n\n<div class=\"fLeft mT15\">\n<p class=\"sm_title\">Digital Contents Business Portfolio<\/p>\n<img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2017\/finance\/img_market_04.png\" alt=\"\u56f3\u8868\uff1a\u5404\u5e02\u5834\u306e\u7279\u6027\">\n<img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2017\/finance\/img_market_04.png\" alt=\"\u56f3\u8868\uff1a\u5404\u5e02\u5834\u306e\u7279\u6027\">\n\n<\/div><!--fLeft-->\n\n<div class=\"section\">\n<dl>\n<dt><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/finance\/img_market_02.png\"> Consumer Busines <span>(Proportion of Net Sales:<\/span> 56<span>%)<\/span><br><span>Package + Digital Download Contents<\/span><\/dt>\n<dd class=\"mT10\">\n<p class=\"p mT15\">Capcom&#8217;s core business is to create a multitude of original content for home video game consoles. The regular release of sequels to popular IPs and an increased download sales ratio have, in recent years, led to a greater volume of sales and operating margins over 20%.<\/p>\n<\/dd>\n\n<dt><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/finance\/img_market_02_1.png\"> Mobile Contents Business <span>(Proportion of Net Sales:<\/span> 4<span>%)<\/span><\/dt>\n<dd>\n<p class=\"p mT15\">This business distributes games featuring popular Capcom content on smartphones, cultivating new markets such as the casual user segment to create new earnings opportunities. However, insufficient know-how in ongoing game operations, which differs from Consumer, has resulted in sales underperforming market growth.<\/p>\n<\/dd>\n\n<dt><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/finance\/img_market_02_2.png\"> PC Online Business <span>(Proportion of Net Sales:<\/span> 7<span>%)<\/span><\/dt>\n<dd>\n<p class=\"p mT15\">We are working to distribute PC Online games utilizing our popular content and ensure stable management of our existing content in Japan and Asia.<\/p>\n<\/dd>\n<\/dl>\n<\/div><!--\/\/section-->\n<\/div><!--\/\/market-->\n\n\n<a name=\"vrio\" class=\"anchorTarget\"><\/a>\n<h4 class=\"h4Style market mT50\">Capcom Management Resource VRIO Analysis and Evaluation\/Measures<\/h4>\n\n<div class=\"tableStyle mT15\">\n<p class=\"p\">V: Value R: Rarity I: Inimitability O: Organization <br>&#9711;: High &#9651;: Medium &#215;: Low<\/p>\n\n<table class=\"typeB vrio\">\n<thead>\n<tr>\n<th>Area<\/th>\n<th>Management Resource<\/th>\n<th>V<\/th>\n<th>R<\/th>\n<th>I<\/th>\n<th>O<\/th>\n<th>Evaluation<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Management<\/td>\n<td>Top management with strong leadership dedicated to high-quality production and trusted by employees<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<td>Ongoing competitive advantage<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"3\">Development\/<br>technology<\/td>\n<td>Development capabilities to produce original titles of word class quality<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<td rowspan=\"2\">Ongoing competitive advantage<\/td>\n<\/tr>\n<tr>\n<td class=\"bdl\">RE ENGINE for streamlined development and the technological prowess to create games with full-VR support<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<\/tr>\n<tr>\n<td class=\"bdl\">Corporate culture of training younger employees<\/td>\n<td>&#9711;<\/td>\n<td>&#215;<br><span>\u203b1<\/span><\/td>\n<td>&#9651;<\/td>\n<td>&#9711;<\/td>\n<td>Other companies possess this strength as well<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\">Governance<\/td>\n<td>Promotion of governance reforms (independent director ratio\/company with an audit and supervisory committee)<\/td>\n<td>&#9711;<\/td>\n<td>&#9651;<\/td>\n<td>&#215;<\/td>\n<td>&#9711;<\/td>\n<td>Some companies are even more progressive<\/td>\n<\/tr>\n<tr>\n<td class=\"bdl\">Swift decision-making system<\/td>\n<td>&#9711;<\/td>\n<td>&#9651;<\/td>\n<td>&#215;<\/td>\n<td>&#9711;<\/td>\n<td>Strength seen at many founder-run companies<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\">Brand<\/td>\n<td>Many popular, global IPs<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<td>Ongoing competitive advantage<\/td>\n<\/tr>\n<tr>\n<td class=\"bdl\">Corporate brand known worldwide for action games<\/td>\n<td>&#9711;<\/td>\n<td>&#215;<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<td>There are more widely recognized companies<\/td>\n<\/tr>\n<tr>\n<td>Finances<\/td>\n<td>Paid dividends for 26 consecutive years since listing<\/td>\n<td>&#9711;<\/td>\n<td>&#9651;<\/td>\n<td>&#215;<\/td>\n<td>&#9711;<\/td>\n<td>There are about 40 companies that have provided dividends for 10 consecutive years or more<\/td>\n<\/tr>\n<tr>\n<td>Sales<\/td>\n<td>Consumer digital sales ratio of more than 30%<\/td>\n<td>&#9711;<\/td>\n<td>&#9651;<\/td>\n<td>&#215;<br><span>\u203b2<\/span><\/td>\n<td>&#9711;<\/td>\n<td>Major overseas companies are ahead<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\">Marketings<\/td>\n<td>Bolstering of lineup through revival of dormant IP and catalog titles<\/td>\n<td>&#9711;<\/td>\n<td>&#9651;<\/td>\n<td>&#9651;<\/td>\n<td>&#9711;<\/td>\n<td rowspan=\"2\">Companies with popular IP can roll them out in other media<\/td>\n<\/tr>\n<tr>\n<td class=\"bdl\">Single Content Multiple Usage strategy of rolling out popular IP to multiple media<\/td>\n<td>&#9711;<\/td>\n<td>&#215;<\/td>\n<td>&#9651;<\/td>\n<td>&#9651;<br><span>\u203b3<\/span><\/td>\n<\/tr>\n<tr>\n<td>External partners<\/td>\n<td>Trusted by hardware manufacturers<\/td>\n<td>&#9711;<\/td>\n<td>&#9651;<\/td>\n<td>&#9711;<\/td>\n<td>&#9711;<\/td>\n<td>High rank compared to competitors<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"notice01 mT15\">Note: Prepared in-house based on interviews of analysts.<\/p>\n\n<p class=\"mT10 txtB\">Measures to address evaluation<\/p>\n\n<ul class=\"txt12 mT15\">\n<li>*1 With respect to the low evaluation of the originality of our system for training younger employees, we are working on system development that includes (1) providing an environment conductive to taking on new challenges through visualization of management, and (2) developing an environment of friendly rivalry through the promotion of younger employees and consolidation of offices. <\/li>\n<li class=\"mT5\">*2 With respect to the low evaluation globally despite being ahead of other companies in Japan, we are promoting measures such as (1) taking advantage of our many popular IPs by re-releasing past million-sellers (79 titles) in  digital format and (2) extending the sales period with brand strategies for each IP. <\/li>\n<li class=\"mT5\">*3 With respect to the low evaluation of not successfully rolling out IPs to mobile platforms despite their relative strength, we are promoting measures such as (1) assigning capable creators to internal production and (2) forming alliances with mobile game companies possessing abundant game operations know-how.<\/li>\n<\/ul>\n\n\n<\/div><!--\/\/tableStyle-->\n\n\n\n<\/div><!--\/\/container-->\n\n\n<\/section><!--\/\/market-->\n<\/div><!--\/\/fullBox-->   \n\n\n\n<div class=\"container mT25\">\n\n<section>\n<div class=\"pdfDownload\">\n<h3>PDF download<\/h3>\n<ul>\n<li>\n<h4>Financial and Corporate Data <span>(PDF: 700KB\/15 pages)<\/span><\/h4>\n<p><a href=\"\/ir\/english\/data\/pdf\/annual\/2017\/annual_2017_07.pdf\" target=\"_blank\" rel=\"noopener\">DOWNLOAD<\/a><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/section>\n\n\n\n\n\n<section class=\"related\">\n<h4 class=\"relatedLink mT25\">Related Pages<\/h4>\n\n<div class=\"relatedLink c02 clearfix\">\n<div class=\"cont c01 clearfix\" style=\"height:200px;\">\n<div class=\"pic\"><a href=\"\/ir\/english\/data\/oar\/2017\/segments\/digital.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/related\/thumb_digital.jpg\"><\/a><\/div>\n<div class=\"txt mT8\">\n<p class=\"title\">[Business Activity Achievements] <br>Digital Contents<\/p>\n<p class=\"txt mT5\"><a href=\"\/ir\/english\/data\/oar\/2017\/segments\/digital.html\">We discuss the market environment, our strengths, the general situation and its future outlook in the business.<\/a><\/p>\n<\/div><!--\/\/txt-->\n<\/div><!--\/\/cont01-->\n\n\n<div class=\"cont c02 clearfix\" style=\"height:200px;\">\n<div class=\"pic\"><a href=\"\/ir\/english\/data\/oar\/2017\/management\/devtop.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/related\/thumb_devtop.jpg\"><\/a><\/div>\n<div class=\"txt mT8\">\n<p class=\"title\">[Management Strategy]<br>The Head of Development Discusses Development Policies and Foundation Building<\/p>\n<p class=\"txt mT5\"><a href=\"\/ir\/english\/data\/oar\/2017\/management\/devtop.html\">The foundation and policies that drive the world&#8217;s most entertaining games are discussed.<\/a><\/p>\n<\/div><!--\/\/txt-->\n<\/div><!--\/\/cont02-->\n\n<\/div><!--\/\/relatedLink-->\n\n<\/section>\n\n<\/div><!--\/\/container-2-->\n\n\n<\/main>\n                    \n    <div class=\"f_bknumber\">\r\n        <div class=\"box clearfix\">\r\n            <p>Online Integrated Report Archives<\/p>\r\n            <ul class=\"mT10\">\r\n\t\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2025.html\" target=\"_blank\">2025<\/a><\/li>\r\n\t\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2024.html\" target=\"_blank\">2024<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2023.html\" target=\"_blank\">2023<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2022.html\" target=\"_blank\">2022<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2021.html\" target=\"_blank\">2021<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2020.html\" target=\"_blank\">2020<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2019.html\" target=\"_blank\">2019<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2018.html\" target=\"_blank\">2018<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2017.html\" target=\"_blank\">2017<\/a><\/li>\r\n            <\/ul>\r\n        <\/div>\r\n        <!--\/\/box-->\r\n    <\/div>\n\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Get to Know Capcom Business Model Capcom Strengths Capcom History &nbsp; Financial and Non-Financial Highlight 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