{"id":9613,"date":"2021-10-13T00:05:46","date_gmt":"2021-10-12T15:05:46","guid":{"rendered":"https:\/\/www.capcom.co.jp\/ir\/?page_id=9613"},"modified":"2021-12-09T23:41:21","modified_gmt":"2021-12-09T14:41:21","slug":"analysis_gr-hit","status":"publish","type":"page","link":"https:\/\/www.capcom.co.jp\/ir\/english\/data\/oar\/2018\/growth\/analysis_gr-hit.html","title":{"rendered":"Case Study: Analysis of a Global Hit"},"content":{"rendered":"\n<div class=\"oarBnWrapper\">\n\t<div class=\"oarBnBody\">\n\n<div class=\"fixedHeader\">\n\t<section class=\"fixedTop\">\n\t\t<div class=\"container\">\n\t\t<h1><a href=\"\/ir\/english\/data\/oar\/2018.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/img_title01.png\" alt=\"Integrated Report 2018\"><\/a><\/h1>\n\t\t\t<div class=\"ticker\">\n\t\t\t<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/img_title01-1.png\" alt=\"Aiming for the Top\">\n\t\t\t<\/div><!--\/\/ticker-->\n\t\t<\/div><!--\/\/container-->\n\t<\/section>\t<!--\/\/section-->\n\n\t<section class=\"globalnav\">\n\t<ul>\n\t<li><span class=\"openPopup\">Capcom&#8217;s Value Creation<\/span>\n\t<div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/title_value.png\" alt=\"Capcom's Value Creation:\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/value\/business.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/value_01.jpg\"><br>Value Creation Model<\/a><\/li>   \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/value\/history.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/value_02.jpg\"><br>\n\t\t\t  History of Value Creation<\/a><\/li>     \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/value\/ip.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/value_03.jpg\"><br>Major Intellectual Properties (IP)<\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t<ul> \n\t\t\t<li>&nbsp;<\/li> \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul> \n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/value\/finance.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/know_05.jpg\"><br>Financial and ESG Highlights<\/a><\/li> \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t <ul> \n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/value\/segment.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/value_05.jpg\"><br>Business Segments Highlights<\/a><\/li> \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t <ul> \n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/value\/segment.html#vision\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/value_06.jpg\"><br>Medium- to Long-Term Vision<\/a><\/li> \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\t<!--div class=\"banners\">\n\t<ul>\n\t\t<li><a href=\"#\"><img decoding=\"async\" src=\"images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t<\/ul>\n\t<\/div--><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\t<\/li>\n\n\t<li><span class=\"openPopup txt12\">Medium- to Long-Term<br>Growth Strategy<\/span>\n\t<div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/title_growth.png\" alt=\"Medium- to Long-Term Growth Strategy\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/growth\/ceo.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/growth_01.jpg\"><br>CEO Commitment<\/a><\/li>        \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/growth\/coo.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/growth_02.jpg\"><br>The COO&#8217;s Discussion of Growth Strategies<\/a>\n\t\t\t\t<ul class=\"mT10\">\n\t\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/growth\/analysis_gr-hit.html\">Case Study: Analysis of a Global Hit<\/a><\/li>\n\t\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/growth\/analysis_pdca.html\">Analysis of Successful PDCA Examples<\/a><\/li>\n\t\t\t\t<\/ul>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/growth\/cfo.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/\/growth_03.jpg\"><br>Financial Strategy According to the CFO<\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\n\t<!--div class=\"banners\">\n\t<ul>\n\t\t<li><a href=\"#\"><img decoding=\"async\" src=\"\/ir\/liquid\/images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t\t <li><a href=\"#\"><img decoding=\"async\" src=\"\/ir\/liquid\/images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t<\/ul>\n\t<\/div--><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\t<\/li>\n\n\t<li><span class=\"openPopup\">The Heart of<br>Value Creation<\/span>\n\t<div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/title_develop.png\" alt=\"The Heart of Value Creation\" width=\"180\" height=\"151\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/develop.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/develop_01.jpg\"><br>The Passion and the Prowess to Compete Globally<\/a><\/li>  \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/develop\/re2.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/develop_02.jpg\"><br><em>Resident Evil 2<\/em><\/a><\/li>  \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/develop\/dmc.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/develop_03.jpg\"><br><em>Devil May Cry 5<\/em><\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t<\/nav>\n\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t <ul>\n\t\t <li>&nbsp;<\/li>\n\t\t  <\/ul> \n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/develop\/rock11.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/develop_04.jpg\"><br><em>Mega Man 11<\/em><\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t &nbsp;\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t&nbsp;\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\n\t<!--div class=\"banners\">\n\t<ul>\n\t\t<li><a href=\"#\"><img decoding=\"async\" src=\"images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t<\/ul>\n\t<\/div--><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\t<\/li>\n\n\t<li><span class=\"openPopup\">ESG-Based<br>Value Creation<\/span>\n\t<div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/title_esg.png\" alt=\"ESG-Based Value Creation\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/devtop.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/esg_01.jpg\"><br>The Head of Development Discusses Human Resources Strategy<\/a><\/li>        \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/social.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/esg_04.jpg\"><br>Society and Capcom<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/env.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/esg_03.jpg\"><br>Capcom and the Environment<\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/governance.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/esg_05.jpg\"><br>Corporate Governance<\/a>\n\t\t\t<ul class=\"mT10\">\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/governance.html\">Directors<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/features.html\">Features of Capcom Corporate Governance<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/system.html\">Corporate Governance Structure and Initiatives<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/brd_mtg.html\">Major Discussions at Board of Directors Meetings and Audit and Supervisory Committee Meetings Held in Fiscal 2017<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/risk.html\">Risk Management<\/a><\/li>\n\t\t\t<\/ul>\n\t\t<\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\n\t<!--div class=\"banners\">\n\t<ul>\n\t\t<li><a href=\"#\"><img decoding=\"async\" src=\"images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t<\/ul>\n\t<\/div--><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\t<\/li>\n\n\t<li><span class=\"openPopup\">Financial Analysis<\/span>\n\n\t  <div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/title_finance.png\" alt=\"\u8ca1\u52d9\u60c5\u5831\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/finance\/market.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/finance_01.jpg\"><br>An Analysis of the Market and Capcom<\/a><\/li>   \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t <div class=\"unit\">\n\t\t <ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/finance\/market02.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/finance_02.jpg\"><br>Market Analysis<\/a><\/li>   \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t<\/nav>\n\n\n\t<div class=\"banners\">\n\t<ul>\n\t\t<li class=\"titlebox\">Financial data (PDF)<\/li>\n\n\t\t<li><img decoding=\"async\" src=\"\/ir\/assets\/images\/cms_contents\/ico_pdf.svg\" width=\"15\"> <a href=\"\/ir\/english\/assets\/pdf\/oar\/2018\/finance\/oar_finance01.pdf\" target=\"_blank\" rel=\"noopener\">11-Year Summary of Consolidated Financial Indicators (408KB)<\/a><br>\n\t\t\t<img decoding=\"async\" src=\"\/ir\/assets\/images\/cms_contents\/ico_pdf.svg\" width=\"15\"> <a href=\"\/ir\/english\/assets\/pdf\/oar\/2018\/finance\/oar_finance02.pdf\" target=\"_blank\" rel=\"noopener\">Financial Review (440KB)<\/a><br>\n\t\t\t<img decoding=\"async\" src=\"\/ir\/assets\/images\/cms_contents\/ico_pdf.svg\" width=\"15\"> <a href=\"\/ir\/english\/assets\/pdf\/oar\/2018\/finance\/oar_finance03.pdf\" target=\"_blank\" rel=\"noopener\">Segment Information (468KB)<\/a><br>\n\t\t\t<img decoding=\"async\" src=\"\/ir\/assets\/images\/cms_contents\/ico_pdf.svg\" width=\"15\"> <a href=\"\/ir\/english\/assets\/pdf\/oar\/2018\/finance\/oar_finance04.pdf\" target=\"_blank\" rel=\"noopener\">Game Series Sales (864KB)<\/a>\n\t\t<\/li>\n\n\t\t<li>\n\t\t\t<img decoding=\"async\" src=\"\/ir\/assets\/images\/cms_contents\/ico_pdf.svg\" width=\"15\"> <a href=\"\/ir\/english\/assets\/pdf\/oar\/2018\/finance\/oar_finance05.pdf\" target=\"_blank\" rel=\"noopener\">Consolidated Financial Statement (420KB)<\/a><br>\n\t\t\t<img decoding=\"async\" src=\"\/ir\/assets\/images\/cms_contents\/ico_pdf.svg\" width=\"15\"> <a href=\"\/ir\/english\/data\/pdf\/annual\/2018\/annual_2018_06.pdf\" target=\"_blank\" rel=\"noopener\">Notes to Consolidated Financial Statements and Independent Auditor&#8217;s Report (408KB)<\/a>\n\t\t<\/li>\n\t<\/ul>\n\t<\/div><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\n\n\t<\/li>\n\t<\/ul>\t\n\n\t<\/section>\t<!--\/\/section-->\n<\/div><!--\/\/fixedHeader-->\n<div id=\"hideGnav\"><\/div>                    \n                    \n<main id=\"rs_read\" class=\"grhit oarMain\">\n<div class=\"message_past\">\r\n\t<p class=\"ms\"><a href=\"\/ir\/english\/data\/oar\/2025.html\">Latest version is available on the \"Online Integrated Report 2025\" top page.<\/a><\/p>\r\n<\/div>\n\n<div class=\"fullBox\">\n\n<div class=\"container\">\n<section class=\"intr\">\n<h2 class=\"oar_h2Style\">Case Study: Analysis of a Global Hit<\/h2>\n<\/section>\n<!--\/\/intr-->\n<\/div><!--\/\/container-->\n\n\n<section class=\"titleprof\">\n<div class=\"container\">\n<p class=\"titlebar\"><span><em>Monster Hunter: World<\/em><\/span><\/p>\n\n<h2 class=\"mT25\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/growth\/img_grhit_01.png\" alt=\"After Capturing Fans in Both the Domestic and Overseas Markets, Shipment of 7.9 Million Units is Highest in Capcom History\"><\/h2>\n\n\n<h3 class=\"oar_h3Style mT55\">Popular Series Grows into a Global Brand<\/h3>\n\n\n<div class=\"titleditali mT25\">\n<p class=\"caption\">Title Introduction<\/p>\n<div class=\"innerBox\">\n<div class=\"text\">\n<p class=\"title\"><em>Monster Hunter<\/em> Series<\/p>\n<p class=\"subti mT10\">Hunting Action Game in Which Players Face Off against Giant Monsters in Magnificent Natural Settings<\/p>\n<p class=\"mp mT10\">The <em>Monster Hunter<\/em> series is a hunting action game in which players face off against giant monsters in magnificent natural settings. Establishing a new communication style of online collaborative play in which friends cooperate to battle giant monsters, this title created a social phenomenon in Japan known as the &#8220;Monster Hunter craze.&#8221; Since the first title in this series was launched in 2004, the number of fans has continued to increase over the past 14 years, growing into an extremely popular series with a cumulative 48 million units sold (as of March 31, 2018).<\/p>\n\n<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/growth\/img_grhit_03.png\" class=\"character\">\n<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/growth\/img_grhit_04.png\" class=\"logo\">\n<img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/growth\/img_grhit_02.png\" alt=\"\u7d2f\u8a08\u8ca9\u58f2\u672c\u6570 4,800\u4e07\u672c\" class=\"graph\">\n\n<\/div><!--\/\/text-->\n<\/div><!--innerBox-->\n\n\n<\/div><!--\/\/titleditail-->\n\n\n\n\n\n\n\n\n<p class=\"p mT45\">The first <em>Monster Hunter<\/em> game, released in 2004, created a social phenomenon referred to as the &#8220;Monster Hunter craze,&#8221; firmly establishing it as a national pastime in Japan. However, the growth of its popularity overseas was an issue: in contrast to its domestic popularity, overseas sales were only one quarter those in Japan.<\/p>\n\n<p class=\"p\">To address this, with the launch of <span class=\"norap00\"><em>Monster Hunter: World<\/em><\/span> in January 2018, Capcom rolled out a variety of measures aimed at propelling <em>Monster Hunter<\/em> into a global brand.<\/p>\n\n<p class=\"p\">Of these numerous measures, one involved the series&#8217; first global simultaneous launch date. This facilitated the simultaneous dissemination of information throughout the world, attracting theattention of a greater number of consumers.<\/p>\n\n<p class=\"p\">Additionally, <span class=\"norap00\"><em>Monster Hunter: World<\/em><\/span> was developed for high-end consoles with globally large installation bases. As a result, we were able to satisfy game players who expressed their desire to play a more technologically advanced <em>Monster Hunter<\/em>, an opinion we had received more than ever before, while at the same time build a foundation for the next generation of the brand.<\/p>\n\n<p class=\"p\">These efforts were successful, and without any loss of core series fans, we were able to overcome linguistic and cultural barriers to earn high praise from users around the world and achieve shipments of 7.9 million units, a Capcom company record. Further, we succeeded in capturing overseas users, with an overseas sales ratio of approximately 60%.<\/p>\n\n<p class=\"p\">Furthermore, the PC version of <span class=\"norap00\"><em>Monster Hunter: World<\/em><\/span> was released worldwide in August 2018, and in order to further cement its position as a global IP alongside <em>Resident Evil<\/em> and <em>Street Fighter<\/em>, we will continue working to further grow sales.<\/p>\n\n<\/div><!--\/\/container-->\n<\/section><!--\/\/titleprof-->\n\n\n\n\n<section class=\"factor\">\n<div class=\"container\">\n<h3 class=\"oar_h3Style\">Main Factors Driving Success<\/h3>\n\n<div class=\"clearfix\">\n<div class=\"tipBox heightLine-1\">\n<p class=\"hit_title t01 mT15\">Series&#8217; First Global Simultaneous Launch Date<\/p>\n<p class=\"p mT15\"><span class=\"norap00\"><em>Monster Hunter: World<\/em><\/span> was the first title in this series to have a global simultaneous launch date. It was also available in 12 different languages in an effort to cultivate users in new regions. Members of the development team also traveled the globe to aggressively promote the title, providing the latest information to the world and successfully maximizing awareness ahead of the launch date. As a result, five million units were sold in just the first three days, becoming the best launch of the series so far.<\/p>\n<p class=\"tipimg\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/growth\/img_grhit_05.png\" alt=\"Sales composition by region\"><br>The overseas sales ratio increased compared <br>to other <em>Monster Hunter<\/em> titles<\/p>\n<\/div><!--\/\/tip-->\n\n\n<div class=\"tipBox heightLine-1\">\n<p class=\"hit_title t02 mT15\">Leveraging the Power of Home Consoles to Depict a Living, Breathing Ecosystem<\/p>\n<p class=\"p mT15\"><span class=\"norap00\"><em>Monster Hunter: World<\/em><\/span>, the first title in the series developed for home consoles in nine years, maximized the capabilities of the hardware to bring an incredibly dense ecosystem of monsters to life. The successful creation of a deep world depicting turf wars between monsters in a realistic food chain and stunning, 4K- and HDR-compatible visuals led to an impressive Metascore of 90 points\u2014the Metascore working as an indicator of consumer purchasing.<\/p>\n<p class=\"tipimg\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/growth\/img_grhit_07.png\"><br>An incredibly dense and expansive world full of monster turf wars and other excitement<\/p>\n<\/div><!--\/\/tip-->\n\n\n<div class=\"tipBox heightLine-2\">\n<p class=\"hit_title t03 mT15\">Optimized Game Content Based on User Feedback<\/p>\n<p class=\"p mT15\">Capcom uses social media and other sources to ascertain user preferences and trends in an attempt to improve game content. <span class=\"norap00\"><em>Monster Hunter: World<\/em><\/span> game content was also improved by incorporating user feedback. For example, many users in the United States and Europe said that it was difficult to understand whether or not their attacks were having any effect during the game. After numerous careful discussions, we implemented a system for displaying damage to monsters not used in previous titles, among other advances that have proved popular with existing and new users.<\/p>\n<p class=\"tipimg\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/growth\/img_grhit_08.png\"><br>In consideration of traditional fans, display can be turned off<\/p>\n<\/div><!--\/\/tip-->\n\n<div class=\"tipBox heightLine-2\">\n<p class=\"hit_title t04 mT15\">Beta Testing before Launch<\/p>\n<p class=\"p mT15 mB45\">\nWe conducted three beta tests before the launch of <span class=\"norap00\"><em>Monster Hunter: World<\/em><\/span>. Typically, beta testing is conducted to test server loads, but in this case, it also had a promotional effect as users who played and enjoyed the game disseminated information about it independently to the gaming community. Additionally, being able to respond in earnest to defects discovered during beta testing enabled us to successfully engage with existing <em>Monster Hunter<\/em> fans while introducing newcomers to the brand.<\/p>\n<p class=\"tipimg\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/growth\/img_grhit_09.png\"><br>Beta testing conducted three times starting in December 2017 and continuing on into January 2018<\/p>\n<\/div><!--\/\/tip-->\n<\/div><!--\/\/clearfix-->\n\n<\/div><!--\/\/container-->\n<\/section><!--\/\/fatcor-->\n\n\n\n\n\n\n\n\n\n\n\n<\/div><!--\/\/fullBox-->   \n\n\n\n<div class=\"container mT25\">\n\n<section>\n\t<div class=\"pdfDownload\">\n\t\t<h3>PDF download<\/h3>\n\t\t<ul>\n\t\t\t<li>\n\t\t\t\t<h4>Medium- to Long-Term Growth Strategy <span>(PDF:3.28MB\/22 pages)<\/span><\/h4>\n\t\t\t\t<p><a href=\"\/ir\/english\/data\/pdf\/annual\/2018\/annual_2018_04.pdf\" target=\"_blank\" rel=\"noopener\">DOWNLOAD<\/a><\/p>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t<\/div>\n<\/section>\n\n\n<section class=\"related\">\n<h4 class=\"relatedLink mT25\">Press Release<\/h4>\n\n<div class=\"relatedLink c01\">\n<div class=\"cont c01s\">\n<ul class=\"bdb\">\n<li><a href=\"\/ir\/english\/news\/html\/e181005.html\" target=\"_blank\" rel=\"noopener\">Cacpom IR [Press Release] <br>\n    <em>Monster Hunter<\/em> Game Series to Get First Hollywood Film Adaptation! (October 5, 2018)<\/a><\/li>\n\n<li><a href=\"\/ir\/english\/news\/html\/e180925a.html\" target=\"_blank\" rel=\"noopener\">Cacpom IR [Press Release] <br>\n    <em>Monster Hunter: World<\/em> Wins Grand Award at the Japan Game Awards: 2018! &#8211; <em>Resident Evil 2<\/em>, <em>Devil May Cry 5<\/em> and <em>Mega Man 11<\/em> win Award for Excellence in the Future Division -\uff08September 25, 2018\uff09<\/a><\/li>\n\n<li><a href=\"\/ir\/english\/news\/html\/e180820.html\" target=\"_blank\" rel=\"noopener\">Cacpom IR [Press Release] <br><em>Monster Hunter: World<\/em> Ships 10 Million Units Globally! \uff08August 20, 2018\uff09<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/div><!--\/\/relatedLink-->\n<\/section>\n\n<\/div><!--\/\/container-2-->\n\n\n<\/main>\n\n    <div class=\"f_bknumber\">\r\n        <div class=\"box clearfix\">\r\n            <p>Online Integrated Report Archives<\/p>\r\n            <ul class=\"mT10\">\r\n\t\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2025.html\" target=\"_blank\">2025<\/a><\/li>\r\n\t\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2024.html\" target=\"_blank\">2024<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2023.html\" target=\"_blank\">2023<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2022.html\" target=\"_blank\">2022<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2021.html\" target=\"_blank\">2021<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2020.html\" target=\"_blank\">2020<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2019.html\" target=\"_blank\">2019<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2018.html\" target=\"_blank\">2018<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2017.html\" target=\"_blank\">2017<\/a><\/li>\r\n            <\/ul>\r\n        <\/div>\r\n        <!--\/\/box-->\r\n    <\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Capcom&#8217;s Value Creation Value Creation Model History of Value Creation Major Intellectual Properties (IP [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":9607,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/other_onecol.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9613","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"lang":"english","translations":{"english":9613,"ja":6498},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages\/9613"}],"collection":[{"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/comments?post=9613"}],"version-history":[{"count":7,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages\/9613\/revisions"}],"predecessor-version":[{"id":14655,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages\/9613\/revisions\/14655"}],"up":[{"embeddable":true,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages\/9607"}],"wp:attachment":[{"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/media?parent=9613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}