{"id":9604,"date":"2021-10-13T00:00:32","date_gmt":"2021-10-12T15:00:32","guid":{"rendered":"https:\/\/www.capcom.co.jp\/ir\/?page_id=9604"},"modified":"2021-11-05T12:26:07","modified_gmt":"2021-11-05T03:26:07","slug":"segment","status":"publish","type":"page","link":"https:\/\/www.capcom.co.jp\/ir\/english\/data\/oar\/2018\/value\/segment.html","title":{"rendered":"Business Activity Achievements"},"content":{"rendered":"\n<div class=\"oarBnWrapper\">\n\t<div class=\"oarBnBody\">\n\n<div class=\"fixedHeader\">\n\t<section class=\"fixedTop\">\n\t\t<div class=\"container\">\n\t\t<h1><a href=\"\/ir\/english\/data\/oar\/2018.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/img_title01.png\" alt=\"Integrated Report 2018\"><\/a><\/h1>\n\t\t\t<div class=\"ticker\">\n\t\t\t<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/img_title01-1.png\" alt=\"Aiming for the Top\">\n\t\t\t<\/div><!--\/\/ticker-->\n\t\t<\/div><!--\/\/container-->\n\t<\/section>\t<!--\/\/section-->\n\n\t<section class=\"globalnav\">\n\t<ul>\n\t<li><span class=\"openPopup\">Capcom&#8217;s Value Creation<\/span>\n\t<div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/title_value.png\" alt=\"Capcom's Value Creation:\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/value\/business.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/value_01.jpg\"><br>Value Creation Model<\/a><\/li>   \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/value\/history.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/value_02.jpg\"><br>\n\t\t\t  History of Value Creation<\/a><\/li>     \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/value\/ip.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/value_03.jpg\"><br>Major Intellectual Properties (IP)<\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t<ul> \n\t\t\t<li>&nbsp;<\/li> \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul> \n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/value\/finance.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2017\/Menu\/know_05.jpg\"><br>Financial and ESG Highlights<\/a><\/li> \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t <ul> \n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/value\/segment.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/value_05.jpg\"><br>Business Segments Highlights<\/a><\/li> \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t <ul> \n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/value\/segment.html#vision\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/value_06.jpg\"><br>Medium- to Long-Term Vision<\/a><\/li> \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\t<!--div class=\"banners\">\n\t<ul>\n\t\t<li><a href=\"#\"><img decoding=\"async\" src=\"images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t<\/ul>\n\t<\/div--><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\t<\/li>\n\n\t<li><span class=\"openPopup txt12\">Medium- to Long-Term<br>Growth Strategy<\/span>\n\t<div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/title_growth.png\" alt=\"Medium- to Long-Term Growth Strategy\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/growth\/ceo.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/growth_01.jpg\"><br>CEO Commitment<\/a><\/li>        \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/growth\/coo.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/growth_02.jpg\"><br>The COO&#8217;s Discussion of Growth Strategies<\/a>\n\t\t\t\t<ul class=\"mT10\">\n\t\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/growth\/analysis_gr-hit.html\">Case Study: Analysis of a Global Hit<\/a><\/li>\n\t\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/growth\/analysis_pdca.html\">Analysis of Successful PDCA Examples<\/a><\/li>\n\t\t\t\t<\/ul>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/growth\/cfo.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/\/growth_03.jpg\"><br>Financial Strategy According to the CFO<\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\n\t<!--div class=\"banners\">\n\t<ul>\n\t\t<li><a href=\"#\"><img decoding=\"async\" src=\"\/ir\/liquid\/images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t\t <li><a href=\"#\"><img decoding=\"async\" src=\"\/ir\/liquid\/images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t<\/ul>\n\t<\/div--><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\t<\/li>\n\n\t<li><span class=\"openPopup\">The Heart of<br>Value Creation<\/span>\n\t<div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/title_develop.png\" alt=\"The Heart of Value Creation\" width=\"180\" height=\"151\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/develop.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/develop_01.jpg\"><br>The Passion and the Prowess to Compete Globally<\/a><\/li>  \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/develop\/re2.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/develop_02.jpg\"><br><em>Resident Evil 2<\/em><\/a><\/li>  \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/develop\/dmc.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/develop_03.jpg\"><br><em>Devil May Cry 5<\/em><\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t<\/nav>\n\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t <ul>\n\t\t <li>&nbsp;<\/li>\n\t\t  <\/ul> \n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/develop\/rock11.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/develop_04.jpg\"><br><em>Mega Man 11<\/em><\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t &nbsp;\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t&nbsp;\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\n\t<!--div class=\"banners\">\n\t<ul>\n\t\t<li><a href=\"#\"><img decoding=\"async\" src=\"images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t<\/ul>\n\t<\/div--><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\t<\/li>\n\n\t<li><span class=\"openPopup\">ESG-Based<br>Value Creation<\/span>\n\t<div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/title_esg.png\" alt=\"ESG-Based Value Creation\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/devtop.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/esg_01.jpg\"><br>The Head of Development Discusses Human Resources Strategy<\/a><\/li>        \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/social.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/esg_04.jpg\"><br>Society and Capcom<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/env.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/esg_03.jpg\"><br>Capcom and the Environment<\/a><\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/governance.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/esg_05.jpg\"><br>Corporate Governance<\/a>\n\t\t\t<ul class=\"mT10\">\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/governance.html\">Directors<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/features.html\">Features of Capcom Corporate Governance<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/system.html\">Corporate Governance Structure and Initiatives<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/brd_mtg.html\">Major Discussions at Board of Directors Meetings and Audit and Supervisory Committee Meetings Held in Fiscal 2017<\/a><\/li>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/esg\/risk.html\">Risk Management<\/a><\/li>\n\t\t\t<\/ul>\n\t\t<\/li>\n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\t<\/nav>\n\n\t<!--div class=\"banners\">\n\t<ul>\n\t\t<li><a href=\"#\"><img decoding=\"async\" src=\"images\/banner_02.png\" alt=\"\"><\/a><\/li>\n\t<\/ul>\n\t<\/div--><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\t<\/li>\n\n\t<li><span class=\"openPopup\">Financial Analysis<\/span>\n\n\t  <div class=\"navPopup\">\n\t<div class=\"container\">\n\t<nav>\n\t\t<div class=\"unit\">\n\t\t\t<h2><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/title_finance.png\" alt=\"\u8ca1\u52d9\u60c5\u5831\"><\/h2>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t<div class=\"unit\">\n\t\t<ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/finance\/market.html\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/Menu\/finance_01.jpg\"><br>An Analysis of the Market and Capcom<\/a><\/li>   \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t\t <div class=\"unit\">\n\t\t <ul>\n\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2018\/finance\/market02.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/Menu\/finance_02.jpg\"><br>Market Analysis<\/a><\/li>   \n\t\t<\/ul>\n\t\t<\/div><!--\/\/unit-->\n\n\t<\/nav>\n\n\n\t<div class=\"banners\">\n\t<ul>\n\t\t<li class=\"titlebox\">Financial data (PDF)<\/li>\n\n\t\t<li><img decoding=\"async\" src=\"\/ir\/assets\/images\/cms_contents\/ico_pdf.svg\" width=\"15\"> <a href=\"\/ir\/english\/assets\/pdf\/oar\/2018\/finance\/oar_finance01.pdf\" target=\"_blank\" rel=\"noopener\">11-Year Summary of Consolidated Financial Indicators (408KB)<\/a><br>\n\t\t\t<img decoding=\"async\" src=\"\/ir\/assets\/images\/cms_contents\/ico_pdf.svg\" width=\"15\"> <a href=\"\/ir\/english\/assets\/pdf\/oar\/2018\/finance\/oar_finance02.pdf\" target=\"_blank\" rel=\"noopener\">Financial Review (440KB)<\/a><br>\n\t\t\t<img decoding=\"async\" src=\"\/ir\/assets\/images\/cms_contents\/ico_pdf.svg\" width=\"15\"> <a href=\"\/ir\/english\/assets\/pdf\/oar\/2018\/finance\/oar_finance03.pdf\" target=\"_blank\" rel=\"noopener\">Segment Information (468KB)<\/a><br>\n\t\t\t<img decoding=\"async\" src=\"\/ir\/assets\/images\/cms_contents\/ico_pdf.svg\" width=\"15\"> <a href=\"\/ir\/english\/assets\/pdf\/oar\/2018\/finance\/oar_finance04.pdf\" target=\"_blank\" rel=\"noopener\">Game Series Sales (864KB)<\/a>\n\t\t<\/li>\n\n\t\t<li>\n\t\t\t<img decoding=\"async\" src=\"\/ir\/assets\/images\/cms_contents\/ico_pdf.svg\" width=\"15\"> <a href=\"\/ir\/english\/assets\/pdf\/oar\/2018\/finance\/oar_finance05.pdf\" target=\"_blank\" rel=\"noopener\">Consolidated Financial Statement (420KB)<\/a><br>\n\t\t\t<img decoding=\"async\" src=\"\/ir\/assets\/images\/cms_contents\/ico_pdf.svg\" width=\"15\"> <a href=\"\/ir\/english\/data\/pdf\/annual\/2018\/annual_2018_06.pdf\" target=\"_blank\" rel=\"noopener\">Notes to Consolidated Financial Statements and Independent Auditor&#8217;s Report (408KB)<\/a>\n\t\t<\/li>\n\t<\/ul>\n\t<\/div><!--\/\/banners-->\n\n\t<\/div><!--\/\/container-->\n\t<\/div><!--\/\/navPopup-->\n\n\n\t<\/li>\n\t<\/ul>\t\n\n\t<\/section>\t<!--\/\/section-->\n<\/div><!--\/\/fixedHeader-->\n<div id=\"hideGnav\"><\/div>                    \n\n<main id=\"rs_read\" class=\"gray02 oarMain\">\n<div class=\"message_past\">\r\n\t<p class=\"ms\"><a href=\"\/ir\/english\/data\/oar\/2025.html\">Latest version is available on the \"Online Integrated Report 2025\" top page.<\/a><\/p>\r\n<\/div>\n\n<section class=\"intr\">\n<div class=\"container\">\n<h2 class=\"oar_h2Style\">Business Activity Achievements<span class=\"rabel\">Present<\/span><\/h2>\n<\/div><!--\/\/container-->\n<\/section><!--\/\/intr-->\n\n\n\n\n<div class=\"fullBox g02 highlight mT15\">\n\n<section class=\"seg digital\">\n<div class=\"container\">\n\n<h3 class=\"highilight\">Business Overview<\/h3>\n\n<div class=\"segprof\">\n<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/value\/img_seg_degital.png\" class=\"fLeft\">\n<p class=\"segment mT10\">Digital Contents<\/p>\n\n<p class=\"p segex mT10\">This business develops and sells packaged games and digital download content for the Consumer sub-segment. It also develops and manages Mobile Contents and PC Online Games. Consumer games produces creative, original content with a focus on action and adventure. Many of these million-seller titles are used for smartphone, tablet device and PC online games distributed worldwide in order to maximize earnings.<\/p>\n<\/div><!--\/\/segprof-->\n\n\n\n<h3 class=\"highilight mT30\">Operating Results for This Fiscal Year<\/h3>\n\n\n<div class=\"detail\">\n<div class=\"fLeft\">\n<img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/value\/img_seg_dg01.png\" alt=\"Net Sales \/ Operating Margins: Net Sales 74,141 million yen, Operating Margin 25.8%\" class=\"fLeft\">\n<\/div>\n\n<div class=\"inbox\">\n  <h4 class=\"subseg mT10\"><div>Consumer (Package + Digital Download Contents)<\/div><\/h4>\n<ul class=\"subseg mT15\">\n<li>We released <em>Monster Hunter: World<\/em>, which became our biggest hit ever<\/li>\n<li>Rereleases for the Nintendo Switch performed well<\/li>\n<li>Sales of <em>Marvel vs. Capcom: Infinite<\/em>, which targeted the North American and European markets, were weak<\/li>\n<\/ul>\n\n<h4 class=\"subseg mT25\"><div>Mobile Contents<\/div><\/h4>\n<ul class=\"subseg mT15\">\n<li>We released <em>Snoopy Life<\/em><\/li>\n<\/ul>\n\n<h4 class=\"subseg mT25\"><div>PC Online<\/div><\/h4>\n<ul class=\"subseg mT15 mB45\">\n<li>The performance of PC Online titles <em>Monster Hunter Frontier Z<\/em> and <em>Dragon&#8217;s Dogma Online<\/em> declined<\/li>\n<\/ul>\n<\/div><!---\/\/inbox-->\n<\/div><!--\/\/detail-->\n\n<div class=\"work mT25\">\n<div class=\"workBox\">\n<div class=\"inbox\">\n<p class=\"title\"><em>Monster Hunter: World<\/em><\/p>\n<p class=\"p mT10\">Efforts to globalize the <em>Monster Hunter<\/em> brand, including the first global simultaneous release for the series and aggressive overseas promotions, paid off with it becoming the biggest hit in Capcom history, selling 7.9 million units worldwide. <\/p>\n<\/div><!--\/\/inbox-->\n<div class=\"imgbox\">\n<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/value\/img_seg_dg02.png\">\n<\/div><!--\/\/imgbox-->\n<\/div><!--\/\/workbox-->\n\n\n<div class=\"workBox mT20\">\n<div class=\"inbox\">\n<p class=\"title\"><em>Resident Evil 7 biohazard<\/em><\/p>\n<p class=\"p mT10\">We released <em>Resident Evil 7 biohazard Gold Edition<\/em>, which combined the full game and paid download content into a single package. Despite it being a catalog title released the previous year, it sold 1.6 million units.<\/p>\n<\/div><!--\/\/inbox-->\n<div class=\"imgbox\">\n<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/value\/img_seg_dg03.png\">\n<\/div><!--\/\/imgbox-->\n<\/div><!--\/\/workbox-->\n<\/div><!--\/\/work-->\n\n\n<div class=\"link\">\n<p><a href=\"\/ir\/english\/company\/business_seg.html?tab=0\" target=\"_blank\" rel=\"noopener\">[Capcom IR] Business Segment &#8211; Digital Contents<\/a><\/p>\n<\/div>\n\n\n<\/div><!--\/\/container-->\n<\/section><!--\/\/digital-->\n\n\n\n\n\n\n\n\n<section class=\"seg am\">\n<div class=\"container\">\n<h3 class=\"highilight\">Business Overview<\/h3>\n\n<div class=\"segprof\">\n<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/value\/img_seg_am.png\" class=\"fLeft\">\n<p class=\"segment\">Arcade Operations<\/p>\n\n<p class=\"p segex mT10\">We operate amusement facilities, primarily Plaza Capcom arcades, in Japan. These arcades are predominantly in large commercial complexes. <br>\nWe have diligently followed a scrap-and-build policy to maximize our efficiency in arcade operations, and have been hosting various events designed to attract families and female customers.<\/p>\n<\/div><!--\/\/segprof-->\n\n\n<h3 class=\"highilight mT30\">Operating Results for This Fiscal Year<\/h3>\n\n\n<div class=\"detail\">\n<div class=\"fLeft\">\n<img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/value\/img_seg_am01.png\" alt=\"Net Sales \/ Operating Margins: Net Sales 10,231 million yen, Operating Margin 8.6%\" class=\"fLeft\">\n<\/div>\n\n<div class=\"inbox mT65\">\n<ul class=\"subseg\">\n<li>We focused efforts on cultivating new customer segments, including free game experience tours for middle-aged and elderly persons and the establishment of the Capcom Esports Club<\/li>\n<li>Two arcades were opened, and two were closed<\/li>\n<li>Same store sales were up 2% year over year<\/li>\n<\/ul>\n\n<\/div><!---\/\/inbox-->\n<\/div><!--\/\/detail-->\n\n<div class=\"work mT25\">\n<div class=\"workBox\">\n<div class=\"inbox\">\n<p class=\"title\">Game Land Tsudanuma<\/p>\n<p class=\"p mT10\">We opened this new location in August 2018. In addition to the latest game machines, we have also set up a VR corner and Chara Cap merchandise shop to attract more customers.<\/p>\n<\/div><!--\/\/inbox-->\n<div class=\"imgbox\">\n<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/value\/img_seg_am02.png\">\n<\/div><!--\/\/imgbox-->\n<\/div><!--\/\/workbox--><!--\/\/workbox-->\n<\/div><!--\/\/work-->\n\n\n<div class=\"link\">\n<p><a href=\"\/ir\/english\/company\/business_seg.html?tab=1\" target=\"_blank\" rel=\"noopener\">[Capcom IR] Business Segment &#8211; Arcade Operations<\/a><\/p>\n<\/div>\n\n<\/div><!--\/\/container-->\n<\/section><!--\/\/am-->\n\n\n\n\n\n\n\n<section class=\"seg eq\">\n<div class=\"container\">\n\n<h3 class=\"highilight\">Business Overview<\/h3>\n\n<div class=\"segprof\">\n<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/value\/img_seg_eq.png\" class=\"fLeft\">\n<p class=\"segment\">Amusement Equipments<\/p>\n\n<p class=\"p segex mT10\">Here, we are engaged in two sub-segments that utilize the contents from our home video games. The Pachinko &amp; Pachislo (PS) sub-segment is involved in the development, manufacture and sales of frames and LCD devices for gaming machines as well as software. The Arcade Games Sales sub-segment develops, produces and sells arcade games for amusement facilities, creating synergy between businesses.<\/p>\n<\/div><!--\/\/segprof-->\n\n\n<h3 class=\"highilight mT30\">Operating Results for This Fiscal Year<\/h3>\n\n\n<div class=\"detail\">\n<div class=\"fLeft\">\n<img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/value\/img_seg_eq01.png\" alt=\"Net Sales \/ Operating Margins: Net Sales 10,231 million yen, Operating Margin 8.6%\" class=\"fLeft\">\n<\/div>\n\n<div class=\"inbox mT65\">\n<ul class=\"subseg\">\n<li>In the PS sub-segment, we sold 18,000 <em>Resident Evil: Revelations<\/em> pachislo machines<\/li>\n<li>We delayed the release of two models in light of changes in the market environment of the PS sub-segment stemming from changes to certification methods<\/li>\n<li>In the Arcade Games Sales sub-segment, we released the <em>Monster Hunter Medal Hunting G<\/em> medal game<\/li>\n<\/ul>\n\n<\/div><!---\/\/inbox-->\n<\/div><!--\/\/detail-->\n\n<div class=\"work mT25\">\n<div class=\"workBox\">\n<div class=\"inbox\">\n<p class=\"title\"><em>Resident Evil: Revelations<\/em> <br>Pachislo Machine<\/p>\n<p class=\"p mT10\">This is the latest pachislo machine to utilize the <em>Resident Evil<\/em> brand, which is popular in both the home video game and pachislo machine markets. The popularity of the series and the special cabinet called &quot;The Abyss&quot; appealed to players and led to sales of 18,000 units. <\/p>\n<\/div><!--\/\/inbox-->\n<div class=\"imgbox noborder\">\n<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/value\/img_seg_eq02.png\">\n<\/div><!--\/\/imgbox-->\n<\/div><!--\/\/workbox--><!--\/\/workbox-->\n<\/div><!--\/\/work-->\n\n\n<div class=\"link\">\n<p><a href=\"\/ir\/english\/company\/business_seg.html?tab=2\" target=\"_blank\" rel=\"noopener\">[Capcom IR] Business Segment &#8211; Amusement Equipments<\/a><\/p>\n<\/div>\n\n<\/div><!--\/\/container-->\n<\/section><!--\/\/eq-->\n\n\n\n\n<section class=\"seg other\">\n<div class=\"container\">\n\n<h3 class=\"highilight\">Business Overview<\/h3>\n\n<div class=\"segprof\">\n<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/value\/img_seg_other.png\" class=\"fLeft\">\n<p class=\"segment\">Other Businesses<\/p>\n\n<p class=\"p segex mT10\">Based on our Single Content Multiple Usage strategy of leveraging game IP across different media, we pursue a variety of copyright-related business opportunities. In addition to adapting game content into movies, animated television programs, music CDs, character merchandise and other products as part of our licensing business, we are also devoting resources to our esports business.<\/p>\n<\/div><!--\/\/segprof-->\n\n\n<h3 class=\"highilight mT30\">Operating Results for This Fiscal Year<\/h3>\n\n\n<div class=\"detail\">\n<div class=\"fLeft\">\n<img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/value\/img_seg_other01.png\" alt=\"Net Sales \/ Operating Margins: Net Sales 10,231million yen, Operating Margin 8.6%\" class=\"fLeft\">\n<\/div>\n\n<div class=\"inbox mT65\">\n<ul class=\"subseg\">\n<li>We maximized unit sales of <span class=\"norap00\"><em>Monster Hunter: World<\/em><\/span> and <em>Resident Evil-related<\/em> titles with events tied into product launches<\/li>\n<li>We are actively rolling out esports events, including the Capcom Pro Tour and Capcom Cup<\/li>\n<\/ul>\n\n<\/div><!---\/\/inbox-->\n<\/div><!--\/\/detail-->\n\n<div class=\"work mT25\">\n<div class=\"workBox\">\n<div class=\"inbox\">\n<p class=\"title\">CAPCOM CUP 2017<\/p>\n<p class=\"p mT10\">The world championship and conclusion of the Capcom Pro Tour 2017, this annual esports tournament is organized by Capcom and was held in Anaheim, California in December 2017. It was very favorably received, with 2,500 spectators in attendance and more than 2.57 million viewers watching online.<\/p>\n<\/div><!--\/\/inbox-->\n<div class=\"imgbox\">\n<img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/value\/img_seg_other02.png\">\n<p class=\"txt10\">&copy; CAPCOM U.S.A., INC. 2016, 2018 ALL RIGHTS RESERVED.<br>\nPhoto by: Carlton Beener<\/p>\n<\/div><!--\/\/imgbox-->\n<\/div><!--\/\/workbox--><!--\/\/workbox-->\n<\/div><!--\/\/work-->\n\n<div class=\"link\">\n<p><a href=\"\/ir\/english\/company\/business_seg.html?tab=3\" target=\"_blank\" rel=\"noopener\">[Capcom IR] Business Segment &#8211; Other Businesses<\/a><\/p>\n<\/div>\n\n<\/div><!--\/\/container-->\n<\/section><!--other-->\n\n\n\n<a name=\"vision\" class=\"anchorTarget\"><\/a>\n<section class=\"vition\">\n<div class=\"container\">\n<h2 class=\"oar_h2Style mB25\">Medium- to Long-Term Vision<span class=\"rabel\">Future<\/span><\/h2>\n\n<p class=\"mT25\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/value\/img_vision_01.png\" alt=\"Our Vision to Increase Operating Income Annually by Balancing Stability and Growth\"><\/p>\n\n<p class=\"p mT25\">We will realize annual increases in operating income via a portfolio comprised of growth in the Consumer business, stability in the Amusement-related business and a mix of future options to drive further growth.<br>\nFor the next several years, we will focus on establishing both a foundation for stable growth and a system for additional growth while also expanding our user base by strengthening overseas expansion of the Consumer business.<\/p>\n\n\n<p class=\"txtC\"><img decoding=\"async\" src=\"\/ir\/english\/assets\/images\/data\/oar\/2018\/value\/img_vision_02.png\"><\/p>\n\n<\/div><!--\/\/container-->\n\n<\/section><!--\/\/vision-->\n\n\n\n\n<\/div><!--\/\/highlight--> \n\n\n<div class=\"fullBox g02\" style=\"padding-bottom:30px;\">\n<div class=\"container\">\n\n<section>\n\t<div class=\"pdfDownload\">\n\t\t<h3>PDF download<\/h3>\n\t\t<ul>\n\t\t\t<li>\n\t\t\t\t<h4>Capcom&#8217;s Value Creation: Past, Present, Future <span>(PDF:3.26MB\/14 pages)<\/span><\/h4>\n\t\t\t\t<p><a href=\"\/ir\/english\/data\/pdf\/annual\/2018\/annual_2018_03.pdf\" target=\"_blank\" rel=\"noopener\">DOWNLOAD<\/a><\/p>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t<\/div>\n<\/section>\n\n<section class=\"related\">\n<h4 class=\"relatedLink mT25\">Related Pages<\/h4>\n\n<div class=\"relatedLink c02 clearfix\">\n<div class=\"cont c01 clearfix\" style=\"height:190px;\">\n<div class=\"pic\"><a href=\"..\/growth\/coo.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/related\/thumb_coo.jpg\"><\/a><\/div>\n<div class=\"txt\">\n<p class=\"title\">[Medium- to Long-Term Growth Strategy]<br>The COO&#8217;s Discussion of Growth Strategies <\/p>\n<p class=\"txt mT10\"><a href=\"..\/growth\/coo.html\">COO&#8217;s Discussion in terms of Consumer, Mobile and Esports<\/a><\/p>\n<\/div><!--\/\/txt-->\n<\/div><!--\/\/cont01-->\n\n\n<div class=\"cont c02 clearfix\" style=\"height:190px;\">\n<div class=\"pic\"><a href=\"finance.html\"><img decoding=\"async\" src=\"\/ir\/assets\/images\/data\/oar\/2018\/related\/thumb_finance.jpg\"><\/a><\/div>\n<div class=\"txt\">\n<p class=\"title\">[Capcom&#8217;s Value Creation]<br>Financial Highlights<\/p>\n<p class=\"txt mT10\"><a href=\"finance.html\">Capcom explains our financial highlights in past 11 years.<\/a><\/p>\n<\/div><!--\/\/txt-->\n\n<\/div><!--\/\/cont02-->\n\n<\/div><!--\/\/relatedLink-->\n\n<\/section>\n\n\n<\/div><!--\/\/container-2-->\n<\/div><!--\/\/full-->\n\n<\/main>\n\n    <div class=\"f_bknumber\">\r\n        <div class=\"box clearfix\">\r\n            <p>Online Integrated Report Archives<\/p>\r\n            <ul class=\"mT10\">\r\n\t\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2025.html\" target=\"_blank\">2025<\/a><\/li>\r\n\t\t\t\t<li><a href=\"\/ir\/english\/data\/oar\/2024.html\" target=\"_blank\">2024<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2023.html\" target=\"_blank\">2023<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2022.html\" target=\"_blank\">2022<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2021.html\" target=\"_blank\">2021<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2020.html\" target=\"_blank\">2020<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2019.html\" target=\"_blank\">2019<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2018.html\" target=\"_blank\">2018<\/a><\/li>\r\n                <li><a href=\"\/ir\/english\/data\/oar\/2017.html\" target=\"_blank\">2017<\/a><\/li>\r\n            <\/ul>\r\n        <\/div>\r\n        <!--\/\/box-->\r\n    <\/div>\n\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Capcom&#8217;s Value Creation Value Creation Model History of Value Creation Major Intellectual Properties (IP [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":9592,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/other_onecol.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9604","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"lang":"english","translations":{"english":9604,"ja":6490},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages\/9604"}],"collection":[{"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/comments?post=9604"}],"version-history":[{"count":8,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages\/9604\/revisions"}],"predecessor-version":[{"id":11311,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages\/9604\/revisions\/11311"}],"up":[{"embeddable":true,"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/pages\/9592"}],"wp:attachment":[{"href":"https:\/\/www.capcom.co.jp\/ir\/wp-json\/wp\/v2\/media?parent=9604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}