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IR Top Page > Developer Interview 2013 > vol05. Yoshinori Ono
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Developer Interview 2013

05. Corporate Officer and Deputy Head of Consumer Games Development / Yoshinori Ono / In charge of sound on the "Street Fighter" series since joining the Company. went on to become producer of "Monster Hunter Frontier Online" and "Street Fighter IV" series. At current post since April 2013.

Adopting a "haste makes waste" mindset Understanding the underlying issues and uncovering the customer's latent demand

- What kind of things are you mindful of in your everyday work?
"Ono"
I often remind people on my team that "haste makes waste". To resolve issue "A", for example, we not only need to address that particular issue, but also deal with issues "B", "C", "D", and "E", which are the background factors or underlying reasons that caused "A" to occur. Rushing to the solution is not the answer. To identify the latent demand of users, we need to get to the heart of issues.
- How did you develop this business sense?
"Ono"
I was math and science major, so I guess I approach things like I would a mathematical proof. Even though I know in advance that the answer is "A", it's important for me to be consciously aware of how to address the background issues to solve the problem and get that answer.
- The expansion of your business means you'll need more people to join your team in the future. What kind of people are you looking for?
"Ono"
Simply put, people who want to leave Japan.
- What do you mean by that?
"Ono"
People involved in global business development who only know Japan have no real hope of accomplishing anything. To offer services adapted to each region, you need to take an active interest in regions outside Japan, and make an effort to understand their local customs and culture. The people who work at Capcom are expected to take a broader view of the world.
- I see. To close, is there anything else you would like to say to our readers?
"Ono"
There are still markets outside Japan that Capcom has yet to explore. We just recently uncovered market opportunities in Taiwan, and our business there is starting to pay off. This is proof that we have a well-organized structure for overseas market development. We feel that the more target countries there are, the greater potential opportunities that exist for Capcom. We'll keep pushing ourselves to break new territory with our online business. There's a lot to be excited about.

More haste, less speed

Sometimes things go well and other times they don't; that's the way of the world. But if you don't face up to the whole situation and understand the true nature of what's going on before giving an answer, you'll be left with nothing. As it is with proof in mathematics, the process is an important element of game development.

Back to Developer Interview 2013 Top Page
  1. 05. Corporate Officer and Deputy Head of Consumer Games Development / Yoshinori Ono
  2. 06. Director and Executive Corporate Officer in charge of Consumer Games Business / Katsuhiko Ichii
  3. 03. Senior Manager of Technology Management, Technology Development, Consumer Games Development / Masaru Ijuin
  4. 04. General Manager of Division 2, Consumer Games Development / Kazunori Sugiura
  5. 01. Producer, Development Strategy and Support, Consumer Games Development / Yoshiaki Hirabayashi
  6. 02.Senior Manager of Produce Section,P&S Software Development Department P&S Business Division /  Kentaro Ono

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