IR Top Page > Developer Interview 2009 > vol03.Jun Takeuchi
- - Could you tell us your plans for sales promotion, both in Japan and abroad?
- "Takeuchi"
In foreign countries that account for a large share of sales, we are going to rely on the brand recognition of "Lost Planet" and emphasize the new features in the game, as well as four player co-op mode. In Japan, however, "action shooter games" aren’t all that popular, so we're going to focus on pushing the concept of "enjoying four player co-op mode" instead of the fact that this game is an action shooter.
- - So you’re saying that you’ve adapted your promotional strategies to each region.
- "Takeuchi"
The elements we choose to highlight when we promote a game depend on the country. The sales promotional strategy for each region must be based on that region’s characteristics, such as the penetration rate of different game consoles. Because there is so much in this game, practically every element can be used as a focal point for our promotional strategy. In Britain and North America, the brand recognition of "Lost Planet" as a shooter helps a lot. In France, where Japanese culture is popular, the main point we’re emphasizing is that the atmosphere of the game is reminiscent of Japan.
- - It seems that word-of-mouth has helped to make this series popular.
- "Takeuchi"
That's exactly what I was looking to achieve. Word-of-mouth also played a big part in helping to popularize our "Monster Hunter" brand, in addition to the fun co-op play offers.
- - So it’s safe to say that word-of-mouth is one of your sales promotion tactics.
- "Takeuchi"
Yes. I'd like to establish a community of players that can enjoy the game together.
