Capcom's strength lies in advanced development capabilities that create high-quality original content, which up to now has included "Resident Evil", "Street Fighter", "Monster Hunter" and a variety of other popular titles. Recognized throughout the world, this intellectual capital is regularly used to develop and sell a variety of products. All of Capcom's content is produced in-house and deployed across multiple game platforms and media using the Single Content Multiple Usage strategy, enabling full utilization that maximizes corporate value.
Projects are started after a two-step approval process. Once concepts and plans are refined, the project is approved for trial by management before full development.
Necessary tasks are allocated, including the creation of a proprietary development engine and arrangement of planners, designers, programmers and sound creators. Efforts are made to improve quality and ensure development efficiency.
Checks are conducted from the user's perspective by a team comprising several hundred people. This involves not only a bug check, but also verification of game quality and ease of game play.
Online promotions and user events conducted to ensure the game world is always top of mind.
Single Content Multiple Usage
Funds procured from stock markets and financial institutions and funds generated from business activities
|● Fund procurement||（Shareholders' equity/commitment lines）|
|● Creation of net cash||（Net sales/operating income/net income/ROE）|
|● Alllocation/reinvestment||（Dividends/payout ratio/capital investment/ development investment）|
Buildings and equipment that underpin business activities; the social infrastructure required for business
|●Hardware manufacturer's game consoles|
|●Smartphones and PCs||Game platform expansion in line with adoption of high-performance devices|
|●Cutting-edge development environment (capital investment)||Construction of a new development base containing the latest equipment|
Software and branding used to create value
|●Number of million-seller titles||Using cumulative total of 65 million-seller titles to create series|
|●Content brand power||Multimedia deployment of popular content (Single Content Multiple Usage)|
The human skills, experience, drive and governance structures required to create value
|●Developers||Promoting internal development through aggressive recruitment and cultivation of human resources|
|●Proprietary development structure||Enhanced development efficiency via increased employee utilization rates Creation of an environment where “staff can concentrate on development”|
|●Promoting employee diversity||Global utilization of the skills of women and foreigners|
Relationships, trust and mutual benefits with main stakeholders
|●Assessments from game users||Recognition from Japan Game Awards, etc.|
|●Membership in game industry associations|
|●Relationships with a variety of stakeholders||Educational support and other social responsibility activities Collaborations with local municipalities and other public institutions|
|●Business partners||Make use of one another's strengths to create new product value|
Environmental resources necessary for business activities
|●Energy conservation||Reduce CO2 emissions, reduce energy consumption|
|●Reducing waste and conserving resources||Amusement equipment parts recycling Resources conservation through game digitization|
|Capcom's Value Creation Activities (PDF:2.52MB/14 pages)|