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Other Businesses

(as of October 3, 2011)

Other Businesses / % of Net Sales 4.0% / Net Sales 3,893million yen (up 27.7% from the previous year) / Operating Margin 28.2%

Based on a Single Content Multiple Usage strategy of developing game content for various media, we will pursue a variety of copyright-related business opportunities including publishing (walkthrough and strategy guides as well as game settings collections) and licensing (music CDs and licensed merchandise). Furthermore, we are concentrating on developing game content into movie and TV animation programs..

SWOT Analysis

Market Trends

  • The global contents market was worth 130 trillion yen. The Japanese contents market was worth 12 trillion yen, second to only to the United States.
  • The Japanese movie, video and publishing market remained on track and was worth 10 trillion yen. Overseas expansion is the key to growth in this market.

Capcom’s Strength

  • We create a strong synergy with our Consumer Online Games Business by making multidimensional use of our wealth of intellectual properties Single Content Multiple Usage.
  • Particularly, in the movie-related business, the brand value has been elevated by the high exposure provided by the media. This leads to greater sales expansion in video game software, completing an ideal sales cycle.

Charactor goodsBooks

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