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Mobile Contents

(as of October 3, 2011)

Mobile Contents / % of Net Sales 4.1% / Net Sales 4,028million yen (up 13.3% from the previous year) / Operating Margin 33.9%

This business segment develops and distributes games for mobile phones. In the high growth mobile content market, we are able to respond flexibly to advances in smart phones and tablet PCs with our own brand titles and licensed content from other companies, enabling us to expand earnings even further.

SWOT Analysis

Market Trends

  • With the worldwide adoption of smartphones and tablet devices, the market is experiencing rapid growth.
  • The advent of App Stores and the establishment of other global platforms are opening up new regions in developing countries for a whole new segment of game users.
  • Spawned from the popularity of social games with added friend communication functionality, a new light game user segment is emerging.

Mobile Content Market

Capcom’s Strength

  • Using our second brand “Beeline” we are rolling out SNS game globally for smartphones in an attempt to capture the light user segment rather than the traditional Capcom user.
  • We will continue to develop popular home games for mobile phones by making effective use of the content and expertise accumulated over years of consumer game development with the Capcom brand.

iPhone / iPod touch / iPad "Smurfs’ Village"iPhone "Street Fighter IV VOLT"

© Peyo - 2010 - Licensed through Lafig Belgium- www.smurf.com.  All game code © 2011 Beeline Interactive, Inc.

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