CAPCOM Investor Relations

Mobile Contents

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(as of March 31, 2012)

Mobile Contents / % of Net Sales 7.7% / Net Sales 6,308million yen (up 56.6% from the previous year) / Operating Margin 37.8%

This business segment develops and distributes games for mobile phones. In the high growth mobile content market, we are able to respond flexibly to advances in smart phones and tablet PCs with our own brand titles and licensed content from other companies, enabling us to expand earnings even further.

SWOT Analysis

Market Trends

  • With the worldwide adoption of smartphones and tablet devices, the market is experiencing rapid growth.
  • The advent of App Stores and the establishment of other global platforms are opening up a whole new segment of game users in new regions such as the Middle East and Asia.
  • Spawned from the popularity of social games with added friend communication functionality, a new light game user segment is emerging.

Mobile Content Market

Capcom’s Strength

  • The Beeline brand distributes social games for smartphones around the world in an attempt to capture the light user segment (women, families) rather than the traditional Capcom user.
  • We will continue to develop popular series for mobile phones by making effective use of the content and expertise accumulated over years of consumer game development with the Capcom brand.
  • iPhone/iPod touch/iPad“Smurf's Village”

    © Peyo - 2010 - Licensed through Lafig Belgium- www.smurf.com.
    All game code © 2011 Beeline Interactive, Inc.

  • Mobage “Minna to Monhan Card Master”

    ©CAPCOM 2011 developed by gloops

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