IR Top Page > Corporate Information > Business Segments > Amusement Equipments
(as of October 3, 2011)
We are engaged in two other businesses based on the content used for our home video games. The Pachinko & Pachislo Business is involved in the development, manufacture and sales of frames and LCD devices for gaming machines as well as software. The Arcade Games Sales Business develops, produces and distributes arcade games for amusement facilities, creating synergy between businesses.

- In the gaming machine market, innovative pachinko machine gaming aspects sparked the first sales unit price increase in four years.
- The arcade game market, already hit hard by the sluggish economy, contracted further as many arcade operators curtailed investment.
- Although both markets are impacted by uncertainties caused by the disaster, the anticipated near future trend is leisure activities focused on inexpensiveness, nearness, and shortness.


- We establish new revenue streams using our rich in-house content.
- The Pachinko & Pachislo Business Division uses capabilities developed creating the Home Video Games Business to develop machines from our proprietary and other content.
- Using content developed from home games, the Arcade Game Sales Business added lots of new content, including popular fighting and other games.



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More detailed information
Overview of Strategies and Plans Fiscal Year ending March 31, 2012 (PDF:1.66MB)


