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Business Strategies

The “single content, multiple usage” concept is the nucleus of Capcom’s business strategy. We use this theme as the basis for the strategic objectives of every business unit. “Single content, multiple usage” means that we utilize the popular content that we develop for more than merely home video games. We seek to maximize earnings by extending this content to character-themed merchandise, movies and many other associated business fields.

Single Contents Multiple Usage

Home Video Games

Arcade Operation

Home video games strategy is described.

Arcade operations strategy is described.

Arcade Games Sales

Contents Expansion Business

Arcade game sales strategy is described.

Our business strategies for contents business for Pachinko, Pachislo machines and mobile phones are described.

Other Businesses

Licensing and publishing strategy is described.