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Arcade Operations

(as of October 30, 2009)

Arcade Operations: 1st Half Highlights

"Sales down as the number of customers continued to fall, but
earnings increased because of cost reductions"

  1. Sales were down 14% at existing arcades (-14% in Q1 and -15% in Q2)
  2. Existing arcades performed poorly due to the combination of the following factors:
    • Fewer customers due to outbreak of new strains of influenza
    • Absence of popular arcade machines

1st Half Arcade Operations Business

(Unit: Million yen)
  2007/9 2008/9 2009/9 Difference
Net Sales 6,375 6,847 6,249 -598
Operating Income 682 231 480 249
Operating Margin 10.7% 3.4% 7.7% 4.3%
Year-to-Year Ratio of Existing Stores 88% 84% 86% 2%

Number of Arcades

(Facilities)
  2008/3 2009/3 2009/9 2010/3 Plan
New Arcades 9 6 0 0
Closing Arcades 0 8 0 1
Total 42 40 40 39

Arcade Operations: 2nd Half Strategic Goals

"Revised fiscal year plan due to consistent weakness in first half
sales at existing arcades"

  1. Build an efficient operating framework in order to generate profits by rigorously cutting costs.
    • Carefully examine capital expenditures
    • Hold down personnel expenses by reexamining the use of human resources
    • Improve earnings by closing unprofitable arcades
  2. Differentiate arcades from other locations by making extensive use of Capcom's own products.
  3. Plan to close one arcade in the second half (reducing the total to 39 locations)
  4. Revised second half existing arcade sales plan to a year-on-year decrease of 13%

Arcade Operations Business for FY2009 ending March 31, 2010

(Unit: Million yen)
  2008/3 2009/3 2010/3 Plan Difference
Net Sales 13,406 13,509 12,000 -1,509
Operating Income 753 224 600 376
Operating Margin 5.6% 1.7% 5.0% 3.3%
Year-to-Year Ratio of Existing Stores 86% 85% 87% 2%

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